This Is How Much YouTube Pays You For 1,000 Views In 2024

When you're trying to grow a YouTube channel, one of the key metrics to keep an eye on is Revenue per 1,000 views, or RPM. This figure tells you how much money you earn for every thousand views your videos get. RPM is different from CPM, which is what advertisers pay to place ads. I’ll show you how to find your RPM and how to use it to understand your channel’s earnings better.

First, you need to ensure your channel is monetized, which means surpassing 1,000 subscribers and 4,000 watch hours in the last year. Once monetized, you can dive into your YouTube Analytics to see detailed performance metrics. There, you can check each video's earnings and find your average RPM. This helps you pinpoint which types of content generate the most revenue and strategically grow your channel.

Key Takeaways

• RPM measures revenue per 1,000 views for your YouTube channel.
• Use YouTube Analytics to track and analyze your RPM.
• Knowing your RPM helps optimize your content strategy for better earnings.

Knowing YouTube Monetization

Earnings Per 1,000 Views or RPM

RPM stands for Revenue per Mille, which translates to Revenue per 1,000 views. It's a metric that tells you how much money you've earned for every 1,000 views on your videos. To find your RPM, you can divide your estimated earnings by the number of ad impressions and then multiply by 1,000. This number can vary based on the content and audience of your channel.

RPM vs CPM

It's important to note the difference between RPM and CPM. RPM is the actual revenue you, as the creator, receive. CPM, or Cost per Mille, is the amount advertisers are willing to pay for every 1,000 impressions their ad receives. CPM can vary based on the country or region where the ads are displayed.

When you're checking your YouTube Analytics, you should keep an eye on both RPM and CPM to understand your earnings better. In my channel analytics, I regularly check these metrics to manage my earnings and optimize my content.

Calculating RPM

Formula for RPM Calculation

RPM, or Revenue per Mille, represents how much money a creator earns per 1,000 views. To calculate RPM, divide your estimated earnings by the number of ad impressions, then multiply by 1,000.

Formula:

RPM = (Estimated Earnings / Ad Impressions) * 1,000

Example Calculation:

• Estimated Earnings: $136
• Ad Impressions: 13,600

Using the formula:

RPM = ($136 / 13,600) * 1,000 = $10

This tells me that on average, I earn $10 for every 1,000 views.

Accessing YouTube Analytics

To access your YouTube Analytics, first ensure you're logged into your YouTube channel. Navigate to YouTube Studio by clicking on your profile picture at the top right corner and then selecting "YouTube Studio" from the drop-down menu.

Once in YouTube Studio, you'll see a dashboard that offers an overview of your channel's performance. To dig deeper into specific metrics, click on Analytics in the left-hand menu. This will bring up several tabs, including Overview, Reach, Engagement, and Audience.

For detailed revenue metrics, head over to the Revenue tab. This is where you can find your RPM (Revenue per 1,000 views). If you want even more detailed insights, click on the Advanced Mode button. This allows you to add additional metrics to your view, such as CPM and estimated revenue.

You can filter data by different time frames and even compare how different videos perform. For instance, you can select a particular video and see how it has performed over a month or any other specified period. This will help you understand which types of content are bringing in the most revenue.

To check the RPM for a specific video, go to that video’s details page and find the monetization section. Here you can see the revenue generated and the RPM for that particular video.

Using these metrics, you can make informed decisions about your content strategy. Knowing which videos generate the highest RPM can guide you in creating more profitable content.

By regularly checking your analytics, you can adapt and optimize your content to better meet the needs of your audience and increase your revenue.

Monetization Eligibility and Activation

Criteria for Earning Revenue

To start earning from ads, you need to have more than 4,000 watch hours in the last year and at least 1,000 subscribers. Once you reach these numbers, you can switch on monetization for your channel.

Turning On Revenue Generation for Videos

To activate monetization for your videos, click on the video you want to monetize. Then, turn on the ads by selecting the check mark. You'll need to review the content of your video to ensure it meets guidelines. After you've done this, ads will start playing before and after your video.

Configuring Mid-Roll Advertisements

Mid-roll ads can be added to videos over 8 minutes in length. To do this, turn on ads for a specific video and then enable the mid-roll option. This will allow ads to play in the middle of your video as well as before and after it.

Examining Income Metrics

Digging Into Video Earnings

When looking at how much each video earns, I always start by navigating to the Analytics section of my YouTube dashboard. By analyzing metrics, I can better understand which videos perform well in terms of ad revenue.

To drill down into each video's earnings:

1. Go to Analytics and select a specific month, like May.
2. Identify the top-performing video. In this case, my Zoom Webinar Tutorial.
3. Check the estimated revenue for that period. For example, my Loom Tutorial earned $95 in May.

Turning on ads for videos involves a few steps:

• Enable monetization via the Monetization tab.
• Select ad formats such as pre-roll, mid-roll, and post-roll.

This method shows immediate results in ad revenue. For instance, placing mid-roll ads in longer videos can significantly boost total earnings.

Monthly RPM Comparisons

To assess how RPM (Revenue per 1,000 views) varies by month, I start by navigating to Advanced Mode in the Analytics section. This gives a detailed view of various metrics, including RPM and CPM.

Here's how I track RPM:

1. Choose Advanced Mode in Analytics.
2. Set the time frame to a specific month, like May.
3. Click Add Metric, then select Revenue and choose RPM.

For May, my RPM averaged around $10. This means for every 1,000 views, I earned approximately $10. Some videos had a higher RPM. For example, my Riverside Tutorial reached an impressive $44 per 1,000 views.

Comparing these values across months:

• May: Average RPM of $10.
• April: Slightly higher average RPM of $10.66.

These insights help me focus on creating more content that yields higher RPM, benefiting the channel's overall revenue growth.

Strategic Insight from RPM

Identifying High Earning Videos

To find out which videos bring in the most revenue, go into your analytics. Navigate to the monetization section and look at each video individually. Here's a quick guide:

1. Open Analytics: Go to the dashboard and select analytics.
2. Filter by Date: Choose a timeframe, like the last 28 days.
3. Check Monetization: Click on monetization to see if ads are turned on for specific videos.

Once you have monetization enabled, you can compare the earnings. For instance, my zoom webinar tutorial generated $95 in May, while another video brought in $44 per 1,000 views. Typically, your best-performing videos will show higher RPM values.

Using RPM for Channel Growth Strategies

Knowing your RPM is crucial for designing growth strategies:

Key Steps:

1. Calculate RPM: Revenue per 1,000 views (RPM) can be found in the analytics by selecting revenue metrics. This helps you understand how much you're earning.
2. Content Planning: Use the data to figure out which types of content generate the most revenue. Videos with higher RPM should be your focus for future content creation.

High RPM values indicate a lucrative niche or effective ad placements. For example, in April, my average RPM was around $10. By creating more content similar to the highest earners, you can optimize your channel's growth and revenue potential.

Using YouTube for Business Expansion

Growing Beyond Advertising Income: Ensuring a Stable Enterprise

I’ve discovered that focusing solely on ad revenue isn’t the most effective way to build a sustainable business. While Revenue per Mille (RPM) can give a good sense of how much money is earned per 1,000 views, it varies widely based on factors like the niche and the country of the audience. For example, my RPM can range from $6 to $44 depending on the video.

Instead of just relying on ad revenue, I've found more value in leveraging YouTube to build a strong business foundation. This means looking beyond the basics of monetization and tapping into other streams of income, such as sponsored content, merchandise, and services.

• Sponsored Content: Collaborating with brands that align with my channel’s content.
• Merchandise: Creating and selling products that resonate with my audience.
• Services: Offering things like consulting, workshops, or other paid content.

In-depth analytics help pinpoint which videos and strategies perform best, guiding where to focus my efforts. For instance, one of my top-performing videos earned $20 per 1,000 views, which shows the potential of targeted content. This approach helps in understanding the factors that drive revenue, allowing for more strategic planning and sustainable growth.