Kajabi Vs GoHighLevel: Which Is The Better Online Platform?

Selecting the right platform for your online business is crucial. If you're debating between Kajabi and Go High Level, you've come to the right place. In this review, I will compare these two platforms to help you make an informed choice. I have used Kajabi for years and will share insights on both platforms.

Go High Level has a ClickFunnels-like interface, featuring a comprehensive suite of tools for online business needs. It integrates lead nurturing, automated marketing, booking systems, and membership areas. Notably, it offers a white label feature, allowing users to rebrand and resell its sub-accounts, ideal for digital agencies. Meanwhile, Kajabi provides similar tools but stands out by hosting podcasts. It's also slightly more expensive, with a focus on individual client accounts.

Key Takeaways

• Both platforms offer similar features for online business needs.
• Go High Level is ideal for agencies due to its white-label capabilities.
• Kajabi is more suited for standalone businesses and includes podcast hosting.

Personal Disclosure

I want to be transparent with you. I've been a Kajabi user for several years. There are good reasons why I've stuck with it, which will come up as we compare Kajabi to Go High Level. I’ve done many platform comparisons, and I find that Kajabi and Go High Level look very similar at first glance. They both offer a complete suite for online businesses, but I do notice specific differences worth discussing.

My Experience with Kajabi:

• I use Kajabi regularly for its robust features.
• It covers my needs for courses, communities, and other online business essentials.
• The platform also offers hosting for podcasts, which is not available in Go High Level.

Exploring Go High Level:

• I tried out Go High Level and found it shares many features with Kajabi.
• Go High Level also markets itself as a one-stop shop, just like Kajabi.
• One notable feature is the white-label desktop app, allowing users to rebrand and resell the platform.

Pricing and Features:

• Kajabi starts at $119 per month, while Go High Level starts at $97 per month.
• Kajabi’s higher plans can cost up to $199 monthly.
• Go High Level offers an unlimited plan for $297, which includes unlimited sub-accounts and a branded desktop app.

Here's a comparison table for clarity:

Trustpilot Reviews:

• Kajabi: Rated 4.4 out of 5 with over 1,800 reviews.
• Go High Level: Rated 4.9 out of 5 with over 2,000 reviews.

These ratings suggest that both platforms are well-regarded by their users. This balance of pros and cons should help you decide which platform might be better for your needs.

Overview of the Platforms

Similarities Between Kajabi and Go High Level

Both Kajabi and Go High Level are designed to be all-in-one platforms for online businesses. They offer many similar features, such as:

• Courses
• Communities
• Membership areas

Users of both platforms can manage their entire business in one place. They focus on converting leads into customers through automated marketing and various tools.

Key Difference

The main difference between Kajabi and Go High Level is in how they handle branding and selling. Go High Level allows users to white label the platform. This means you can rebrand it and sell sub-accounts to your clients under your own name. On the other hand, Kajabi does not offer this feature. Instead, it encourages users to open their own accounts and operate independently while offering admin support.

Here's a table for a quick comparison:

Make sure to try both platforms and see which one fits your business needs best. Evaluate the user experience and consider whether you want to white label or provide individual accounts to your clients.

Detailed Review of Go High Level

First Thoughts

When I first visited Go High Level's homepage, it immediately reminded me of Clickfunnels. It has a clean design and a user-friendly layout. The platform is advertised as an all-in-one solution for online businesses, much like Kajabi.

Comparing Features with Other Tools

Go High Level offers a range of features that are quite similar to what you find in Kajabi. Both platforms provide tools for courses, communities, and marketing. Go High Level stands out with its additional features like SMS marketing and server capabilities, which Kajabi lacks.

Key Unique Points

One of the most unique aspects of Go High Level is its focus on white labeling. This allows users to customize the platform and resell it as their own. This feature is particularly appealing for digital agency owners. Kajabi does not offer this level of customization.

Pricing Layout

When it comes to pricing, Go High Level starts at $97 per month, with an unlimited plan at $297. This includes unlimited sub-accounts, allowing you to create multiple accounts under one plan. This can be very cost-effective for agencies looking to scale their services.

Customer Feedback Scores

Trustpilot reviews are an important indicator of customer satisfaction. Go High Level has an impressive score of 4.9 from over 2,000 reviews. This shows that users are generally very happy with the platform's performance.

Focus on White Labeling

Go High Level's emphasis on white labeling is a big draw. This feature allows you to brand the platform as your own and resell it. This is ideal for agencies wanting to provide a seamless service to their clients under their own brand name.

Kajabi Review

Main Offerings

Kajabi provides a range of products and services aimed at online business owners. This includes courses, coaching, and community features. Additionally, Kajabi has a podcasting feature that sets it apart from some other platforms. Overall, it aims to be a one-stop shop for all the tools needed to grow and manage an online business.

Pricing and Value

Kajabi's pricing starts at $119 per month. Higher tiers are available at $159 per month, with options for additional features up to $399 monthly. Each plan offers different levels of access to products, marketing tools, and other features. These plans include unlimited landing pages and marketing emails, which can be valuable for growing businesses.

Trust Pilot Ratings

On Trust Pilot, Kajabi is rated 4.4 out of 5 from 1827 reviews. This shows that most users are satisfied with the platform and its capabilities. The positive feedback indicates that many find Kajabi an excellent choice for their online business needs.

Podcasting Feature

One unique feature that Kajabi offers is the ability to host podcasts directly on the platform. This can be a valuable tool for those who wish to expand their content offerings and engage their audience through audio content. The podcasting feature is integrated with the rest of Kajabi's tools, making it seamless to manage all content in one place.

Practical Learning

Insights from the Free Trial

From my exploration of Go High Level's 14-day free trial, I found much of the content offered in the basic plan to resemble what Kajabi provides. Both platforms are packed with features like product creation, sales tools, and website building capabilities. Go High Level allows for reselling sub-accounts and focuses on serving digital agency owners.

Kajabi User's Viewpoint

As a long-time Kajabi user, I've found it to offer everything I need to grow my business under one roof. It includes tools for courses, coaching, and communities, just like Go High Level. The added perk for Kajabi is its built-in podcasting functionality, which is missing in Go High Level. While both platforms are impressive, Kajabi fits my needs by keeping everything straightforward and user-centric.

Comparing Platform Tools

Courseware and Learning Experience

Both Kajabi and High Level offer robust online course tools. Kajabi provides detailed course creation options that make it user-friendly for anyone. High Level's course platform, called "University," offers similar features, making course navigation simple with breadcrumb trails and sidebar menus. Both platforms allow video embedding, quizzes, and downloadable resources to help maintain student engagement.

Features Comparison:

• Video Embedding:
• Kajabi: Yes
• High Level: Yes
• Quizzes:
• Kajabi: Yes
• High Level: Yes
• Downloadable Resources:
• Kajabi: Yes
• High Level: Yes
• Course Layout:
• Kajabi: Customizable
• High Level: Customizable

Both platforms offer tools to help users manage and deliver courses effectively. The layouts are intuitive and can be adjusted to fit specific teaching styles.

Elements of Landing Pages

Landing pages are crucial for attracting and converting visitors. Kajabi and High Level both provide templates that are customizable to fit brand needs. High Level's landing pages resemble ClickFunnels, known for its conversion optimization.

Landing Page Features:

• Templates:
• Kajabi: Multiple, customizable
• High Level: Multiple, customizable
• Conversion Tools:
• Kajabi: Integrated marketing tools
• High Level: Integrated marketing tools, similar to ClickFunnels
• Branding:
• Kajabi: Consistent with overall platform aesthetics
• High Level: Flexible with branding, allows white labeling

Both platforms support integrating forms, call-to-actions, and lead capture mechanisms. This makes it easier to retain visitors and convert them into leads or customers.

Making Decisions

Agency vs. Individual Business Models

When choosing between High Level and Kajabi, it's important to consider your business goals. High Level is ideal for creating a digital agency. It has a white label feature that allows you to rebrand and resell the platform's services. This means you can manage multiple client accounts from one central place.

Kajabi, on the other hand, supports a more individualized business approach. If you prefer giving clients control over their accounts, Kajabi is more suitable. Clients can manage their own platforms while you provide support as an admin user.

Client Control Factors

One major difference between Kajabi and High Level is how they handle client accounts. With High Level, all sub-accounts stay under your main account. This setup is useful if you want to keep everything centralized.

In contrast, Kajabi lets clients have their own accounts. This offers them greater control. This setup is beneficial if you want your clients to have ownership and autonomy over their platforms. This choice depends on whether you value centralized control or client independence more.

Final Thoughts

Summary of Key Variances

Both Kajabi and Go High Level offer a wide range of features designed to support online businesses. Kajabi focuses on creating courses, coaching programs, and communities. It stands out with its built-in podcast feature.

Go High Level provides SMS marketing, a chat widget, and survey functionalities that Kajabi doesn’t offer. Its major feature is the white-label option that allows users to rebrand and resell the platform. Pricing also varies, with Kajabi starting at $119 per month, whereas Go High Level’s starter plan begins at $97.

Advice for Test Runs

I recommend trying the free trials of both platforms to determine which best fits your needs. Pay attention to user experience and specific features that align with your business goals.

Consider Go High Level if you plan to create an agency and want to rebrand and resell the platform. On the other hand, choose Kajabi if you prefer empowering your clients with their own standalone accounts.