Kajabi Tutorial: How To Host A Paid Webinar Using YouTube

Setting up and running a paid webinar with Kajabi can seem like a big task, but it's definitely manageable with the right steps. I've been asked many times how to do this, so I decided to create this guide. I'll walk you through the key steps needed to set everything up in Kajabi, integrate it with streaming software like Streamyard, and even host your webinar on a YouTube channel if you have a large audience.

The process involves creating a thank you page first, then setting up the event, and finally creating the offer. For those charging a higher price, adding a sales page before the checkout might be useful. Once your pages are ready, I'll show you how to integrate everything, ensuring a smooth process for your attendees from signup to webinar day.

Key Takeaways

• Setting up a paid webinar in Kajabi involves creating a thank you page, event, and offer.
• Integrate with streaming software and use an unlisted YouTube link for large audiences.
• Include multiple reminder emails to guide attendees through the process.

Guide to Setting Up a Payment-Based Webinar on Kajabi

The Need for Effective Value Delivery and Follow-Up Offers

When hosting a paid webinar, it's important to provide valuable content to your audience. This can help build trust and encourage participants to consider additional offerings you might have later. I structured the setup by first creating a Thank You page, then the event, and finally the offer. These steps ensure a smooth user experience.

Steps to Create a Thank You Page:

1. Go to Website.
2. Select Pages and create a new Landing Page.
3. Name it "Thank You" and use a blank template.
4. Include confirmation of their purchase.
5. Add a calendar link so they can save the event date and time.
6. If you have an unlisted YouTube link, you can also include it here.

Contrasts Between Zoom and Kajabi Features and Limitations

If you're considering using Zoom for your webinar, note that it has a limit on the number of attendees. With a large audience, this might not work for you. Zoom also comes with additional costs that can be avoided with alternative platforms.

Comparison Table:

By using Kajabi paired with an unlisted YouTube link, you can host unlimited attendees without facing extra charges. This makes it a more efficient choice for large webinars.

Integrating with Streaming Software

Connecting StreamYard for Broadcasting

To start, you'll need to link StreamYard with the webinar setup. Open StreamYard and sign in to your account. You can now create a new broadcast. Select the platform you want to stream to, in this case, YouTube. Ensure that your YouTube account is connected to StreamYard.

Once linked, choose "New Broadcast," and fill in the necessary details like the broadcast title and description. Remember, it's crucial to set privacy settings to "unlisted" if it's a paid webinar, ensuring only those with the link can view it. Invite any co-hosts or guests by sharing the invite link StreamYard generates. When ready, click "Create Broadcast." You can enter the studio to set up your banners, overlays, and other stream elements.

Streaming on YouTube

Next, you'll host the webinar on your YouTube channel. Open YouTube and go to the "Live Streaming" section. Make sure your account is verified to enable live streaming. If it’s not, follow the steps to verify your account, which can take up to 24 hours.

In the StreamYard interface, select the broadcast you set up and click "Go Live" at the scheduled time. Your stream will start on YouTube, and all viewers with the unlisted link can join. Ensure you monitor the chat and interact with participants to keep the session engaging. Once the webinar is done, end the broadcast in StreamYard, and it will automatically end on YouTube.

This method allows you to host an unlimited number of attendees without extra fees, unlike other platforms that have caps or charge per attendee. This setup ensures a smooth and cost-effective webinar experience.

Revenue Generation Strategy

Using Private YouTube Links

To run a successful paid webinar, you can use private YouTube links to avoid fees and host a large audience. Here's how you can set this up:

1. Create a Thank You Page:
   
   
• Go to your website, then to pages, and create a new landing page.
• Name it "Thank You" and customize it to confirm the user's payment, provide event details, and share any additional actions, like adding the event to their calendar.
2. Setting Up Your Event:
   
   
• In your Kajabi account, create an event with the date and time.
• Name it something enticing to attract registrations.
• Set up automated emails to ensure attendees receive all necessary details, including the private YouTube link.
3. Create an Offer:
   
   
• Go to the sales section and create an offer for your paid webinar.
• Set the price and ensure it links to your thank-you page.
• Integrate payment processors like Stripe or PayPal to handle transactions.
4. Email Sequence:
   
   
• Create a sequence of emails to remind attendees of the event.
• Include important details and the private YouTube link in all communications to ensure no one misses out.

This method helps you manage large audiences effectively and keeps costs low by using free YouTube streaming.

Organizing the Webinar Structure in Kajabi

Crafting the Offer

First, I focus on creating the offer. In Kajabi, navigate to the "Sales" section and find "Offers." Here, I start by naming the offer, ideally something catchy and relevant to the webinar topic. I ensure not to attach any products to this offer at this stage. The price setting is crucial, especially if the webinar carries a significant fee. Though for this example, I’ll set it to free. I make sure I’ve linked my payment processor like Stripe or Kajabi Pay.

Configuring the Event

Next, I move to the "Marketing" section to establish the event. I begin by setting the date and time. For a good example, let's say the event is on February 20th at 7 PM. Titles must be enticing to attract attendees. After saving the event, I set up automated emails. The first email confirms registration and includes the unlisted YouTube link. Additional reminders can be sent 1 day, 1 hour, and 15 minutes before the event.

Developing the Thank You Page

Then, I work on the thank you page. I go to the "Website" section, click on "Pages," and then select "New Landing Page." Naming it something simple like "Thank You" is effective. This page confirms their payment and provides them with any important details, such as date, time, and a link to add the event to their calendar. Including any special instructions, like checking the spam folder for emails, is also helpful.

Including a Sales Page for High-Cost Webinars (Optional)

If the webinar is priced higher, I might add a sales page before the offer checkout. This page helps in emphasizing the value and justifying the cost. I usually do this by showcasing key benefits, testimonials, and what attendees can expect to learn. This extra step can be important for converting hesitant potential buyers. If the price is lower, I typically skip this and move directly to the offer.

Steps to Set Up a Detailed Webinar

Creating the Confirmation Page

First, I start by setting up a confirmation page. I do this by going to the website section, then pages, and then creating a new landing page titled "Thank You." The purpose of this page is to confirm the success of their transaction and provide key details about the webinar. I also include actions for users, such as adding the event to their calendars. I can add apps like "AddEvent" to help with this. It's also good to remind them to check their email (including the spam folder) for the webinar details. If I have an unlisted YouTube link, I might add it here along with a countdown timer to the event.

Organizing the Webinar and Emails

With the thank-you page ready, I move on to the event itself. In Kajabi, I go to the Marketing section and start creating the event. I set the date and time, making sure to choose an engaging title to attract participants. Once the event is saved, I go on to set up the email automations. The first email confirms registration, and I personalize it with their first name if I have it. This email also includes the unlisted YouTube link. I schedule more reminder emails to go out closer to the event: a few days before, one day before, an hour before, and even 15 minutes before. I want to ensure everyone knows when and where the webinar is taking place.

Setting Up the Offer and Cost

The last main step is to create the offer. In Kajabi, I navigate to the Sales section and start a new offer. I name it appropriately and link it to the webinar event without adding any products. I set the price, making sure to connect my payment processor like Stripe. After saving, I ensure the checkout process directs them to the thank-you page created earlier. I also add automation so that once someone purchases the offer, they're automatically registered for the event. This streamlines everything and ensures that the attendees have all the information they need right after they sign up.

Extra Tips for Webinars

To have a successful webinar, consider these additional tips:

• Engage the Audience: Keep the audience involved by asking questions, conducting polls, or encouraging them to use the chat feature. This interaction makes the session more engaging.
• Test Equipment: Ensure your microphone, camera, and internet connection are working correctly before the event. A pre-check helps avoid technical issues during the webinar.
• Practice the Presentation: Rehearse your content to maintain a smooth flow. Familiarity with your material will make you more confident and reduce mistakes.
• Provide Handouts: Share slides or additional materials with the audience. These can be PDFs or links to resources mentioned during the webinar.
• Create a Backup Plan: Have a contingency plan in case of technical difficulties. Know how to quickly resolve or switch to an alternative platform if needed.
• Record the Webinar: Recording allows attendees to revisit the content and those who missed it to catch up later. Make sure to inform the audience that the session will be recorded.
• Follow-Up: Send a thank-you email after the webinar. Include a recording link, a summary, and any promised resources. This keeps the audience engaged and builds a relationship for future events.

Using these tips can help ensure your webinar is professional, engaging, and successful.