Kajabi Store: Can It Handle Your Online Sales?

Setting up your Kajabi store correctly is essential for ensuring a smooth experience for your customers and making it easy for them to find and purchase your digital products. In this video, I walk you through my own store setup, from designing the main website pages to making your products stand out and optimizing the navigation for quick access.

I also share tips for using custom cards, organizing your programs, and keeping the store design aligned with your brand. My goal is to help you maximize your store’s effectiveness and user engagement from the very beginning.

Key Takeaways

• Efficient store setup enables clear navigation and product access.
• Consistent design and organized product displays improve user experience.
• Exclusive resources and ongoing guidance support your business growth.

Kajabi Store Setup Essentials

Accessing Website and Store Settings

To get started, I always navigate to the website section in my Kajabi account. Here, I can access both design options and website pages. Website pages include the main site components like the home page, library, blog, newsletters, thank you pages, store, about, and contact.

• To edit your store, choose the store page from the website pages list.
  
  
• I recommend setting your navigation label to something that fits your business—mine says "Programs," but you can use "Store" or another name.
  
  
• To ensure visitors can easily find your offers, I add a navigation link in the header section:
  
  

This direct link helps people click straight into my store to see what's available.

Choosing the Right Theme and Layout

In Kajabi, theme selection matters for ensuring your store aligns with your brand. I use the Streamlined Home by Encore theme which keeps my website and store looking consistent.

• You can preview templates in the template store to find what matches your brand.
• I use website pages instead of landing pages for my main pages because it ensures the header and footer carry across every page, offering a seamless experience.
• To display products or programs, I create a custom section on the store page and add cards for each product.

Tips for setting up product display:

• Add cards for each program or product you offer.
• Use artwork or imagery for each card to visually represent what you are selling.
• Include a short description and use your branding for button colors.
• Link cards directly to landing pages, not just URLs, so navigation doesn't break if URLs change.
• To speed up creation, duplicate existing cards and edit the details.

I keep my navigation simple with no dropdowns, relying on clear, clickable links because I've observed these are among the most used links on my site.

Designing a Seamless Store Experience

Understanding Website Pages vs Landing Pages

When I set up my store in Kajjabi, I focus on using website pages over landing pages wherever possible. Website pages, such as Home, Blog, Store, About, and Contact, maintain a consistent header and footer across your entire site. This delivers a seamless look and feel for visitors.

Landing pages, on the other hand, are best used for specialized campaigns or single offers. For the main navigation and ongoing offers, I choose website pages because changes to the theme or navigation update everywhere automatically, keeping everything consistent.

Using Cards to Promote Offers

I rely on cards in my store to visually display each program or product. Each card links directly to a dedicated landing page for that product. You can add cards in custom sections and include artwork, concise copy, and clear branding.

Cards are flexible—I can duplicate an existing card and edit it for another offer. For each card, I assign a page link instead of just a URL, so if the landing page URL changes, the navigation stays working. This reduces broken links over time.

• Add artwork or imagery for each offer
• Use consistent button colors and branding
• Add a brief description to explain each product

A simple card setup makes navigation straightforward for users and keeps the process streamlined for me.

Optimizing Navigation for Sales

For the main navigation, I create a link to my store and name it something visitors will understand, like "Programs." This link goes into the website header, making it visible on every page. Instead of relying on dropdowns or complex menus, I stick to clear, direct links for better user experience.

From the header, users can access the programs page and see all available offers at a glance. I monitor which links get the most clicks using tools like Hotjar. Placing the store or programs link in the top navigation increases visibility and helps more visitors find my products.

Navigation Tips:

• Add a clear link to your store/programs in the header
• Keep menu names simple and recognizable
• Avoid dropdowns for main offers to reduce confusion

Showcasing Your Digital Products

Creating Compelling Store Visuals

I use cards in my Kajjabi store to showcase each program. Cards allow me to add custom images and a brief description for every digital product, helping visitors understand what I offer at a glance. Visuals are key—if I'm offering a course, I always include relevant artwork to make it clear and inviting.

When setting up cards, I adjust the look and feel to match my brand’s colors and style. Once I have the design I like, I use the duplicate feature to quickly create new cards for additional products. This keeps my store page consistent and professional.

Tip:

• Use high-quality images
• Be concise with descriptions
• Keep branding consistent across cards

Linking Products to Landing Pages

Each product card on my store links directly to its own landing page. I recommend selecting a landing page from within Kajjabi rather than just pasting a URL. This way, if I ever adjust or rename the landing page, the link won’t break.

Here’s how I do it:

If I need to update the landing page, I simply edit it in Kajjabi. The card will still link to the right place, minimizing navigation errors for visitors.

Branding and Copy Best Practices

I prioritize clear and straightforward copy on every card and landing page. I keep the descriptions brief but informative, highlighting exactly what the customer gets. My branding—like button colors and font choices—is consistent throughout the store for a cohesive experience.

Here’s a checklist I follow:

• Stick to a unified color palette
• Use legible, simple fonts
• Keep product names and descriptions clear
• Make sure call-to-action buttons are visible

If I want to change the navigation name (like calling it "Programs" instead of "Store"), I do so in the website settings, ensuring the link appears in the header for easier access. Consistency in branding and clarity in copy help visitors understand my offers and feel confident making a purchase.

Maximizing Conversions and User Engagement

Implementing Effective Calls to Action

I make sure each product card on my store page uses clear artwork, concise copy, and a prominently styled button in my branding. Every card links directly to a dedicated landing page for the program. When setting up the card action, I always select the landing page itself instead of entering a direct URL.
Tip: Use landing page selection to avoid broken links if URLs change, ensuring users always land in the right place.

Visual Elements Checklist:

• Eye-catching program artwork
• Short program description
• Branded button for consistency
• Direct navigation to program landing page

Duplicating and Editing Product Cards Efficiently

After creating the first product card with the layout and look I want, I use the "duplicate" feature. This is a quick way to generate multiple cards without rebuilding each one from scratch.
I then edit each duplicated card with the specific details for the next program or offer.

Steps to Duplicate and Edit Cards:

1. Click the three dots on the desired card.
2. Select Duplicate.
3. Edit the new card’s image, text, and link as needed.

This process keeps the presentation seamless and saves considerable setup time.

Analyzing Visitor Interaction with Hotjar

I rely on Hotjar to monitor which links visitors click on most within my site. For example, tracking has shown that the programs page is one of the top-visited links. Using this data, I prioritize key navigational elements like the programs link in the website header to maximize visibility.

With these insights, I adjust my navigation structure:

• Add a clear header link for "Programs" or "Store".
• Avoid complicated dropdown menus.
• Ensure that visitors can easily find and access my offers.

Analyzing user behavior helps me optimize both layout and navigation for better conversion and engagement.

Exclusive Bonuses and Offers

30-Day Free Trial and Affiliate Benefits

As a Kajabi partner, I can provide access to an extended 30-day free trial for Kajabi when you use my affiliate link: timpeakman.com/kajabi. There is no cost to you during this trial period.
If you continue with a paid plan after your trial, a portion of your payment will support this channel at no extra cost to you.

Step-by-step:

1. Visit the link and review the available bonuses.
2. Start your free trial directly from the landing page.

Kajabi Unboxed Program

When you use my link to open your Kajabi account, I will provide free access to Kajabi Unboxed.
This program is designed to outline the initial steps I would take if I were starting a new Kajabi account—all the way from the first setup to preparing your online store for scale.

You receive:

• Automated access to the Kajabi Unboxed program
• Sequential lessons showing setup steps
• Insights from my personal approach and workflow

Kajabi Sales Page Templates

If you decide to continue using Kajabi after the 30-day free trial and become a paying customer, forward your receipt to me and I will unlock an additional bonus: Kajabi Sales Page Templates.
These are the exact sales page templates I use in my own business. They’re provided in a downloadable zip file, making it easy for you to upload and use them in your Kajabi account.

Additional bonus details can always be found on my landing page.

Next Steps and Support

If you want to try Kajjabi for yourself, you can access an extended 30-day free trial at timpeakman.com/kajabi. This link also highlights several bonuses you can take advantage of.

Bonuses available:

For any questions about the training or setting up your store, just comment below the video. I check comments and will get back to you to support your progress.

You can also review the other bonuses available on my landing page before starting your trial. If you need further assistance, reach out and I’ll be happy to help.