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Kajabi Payments: How To Increase Your Checkout Conversions

leverage your kajabi Jul 10, 2024

Kajabi Payments is a newly integrated service aimed at streamlining transactions for creators using the Kajabi platform. This payment solution leverages Stripe to provide deeper analytics and more options for both creators and their customers. The goal is to enhance the checkout process, thus increasing conversions. Kajabi Payments offers features like tax management, flexible payment plans, and integration with popular accounting software.

I recently attended one of the first Kajabi sessions in London, where the CEO emphasized the importance of enhancing the commerce experience for users. As part of the beta group in the UK, I've successfully implemented Kajabi Payments in my account. Throughout this article, I will guide you through the setup process, explore its benefits, and provide insights on how to maximize its potential for your business.

Key Takeaways

  • Kajabi Payments boosts checkout conversion rates.
  • Integrated with Stripe, it provides better analytics and payment options.
  • Setup is straightforward, focusing on enhancing customer experience.

The Single Strategy for Increasing Checkout Conversions

Kajabi Payments is an integrated system designed to simplify and improve the checkout process for creators. By using Kajabi Payments, you get direct benefits such as clearer data and smarter decision-making. Since Kajabi Payments is a white label of Stripe, it offers similar services but within the Kajabi dashboard.

First, go to your Kajabi account, navigate to settings, and then to payment integrations. If you see an option to set up Kajabi Payments, follow the prompts to connect your business details and bank account. For creators in the UK, you can get necessary details from Companies House.

After setup, you can manage payments directly from Kajabi. You have options like Apple Pay, Google Pay, and buy now, pay later services. These features help you offer flexible payment options to your students, increasing the chance of conversion at checkout.

To implement Kajabi Payments for an offer, go to the offers section, select an offer, and choose Kajabi Payments under the pricing tab. Here, you can enable various payment methods, such as Clearpay or Google Pay. By giving your customers multiple ways to pay, you make it easier for them to complete their purchases.

This setup offers a seamless checkout experience by keeping everything within the Kajabi platform. It avoids sending customers to third-party sites for payment, which can often lead to abandoned carts.

In summary, integrating Kajabi Payments streamlines your checkout process, offers more payment options, and potentially increases your checkout conversions. Make sure to set up the system properly to take full advantage of its features.

Navigating Kajabi Payments Setup

To start with Kajabi Payments, log into Kajabi, go to Settings, then navigate to Payment Integrations. You'll see options for previous payment methods like Stripe and PayPal under Integrations and Webhooks.

To set up Kajabi Payments, click Set up Kajabi Payments. This will direct you to a white-labeled Stripe setup page, where you must provide your business and personal details. If based in the UK, get your business info from Companies House, including your business name and company number. Complete setting up by signing terms and adding your business bank account.

Whenever you revisit the Payment Integrations tab, it will display options to enable Kajabi Payments across all offers. You can choose to do this for all your offers at once or set it up individually. I prefer the manual setup for precise control.

In an offer, like my Complete Webinar Blueprint, you’ll find different payment options under the Pricing tab. Choosing Kajabi Payments lets you enable options like Apple Pay and Google Pay. Additionally, for UK users, you can integrate services like ClearPay for buy-now-pay-later options. This reduces risk as these companies handle the payment plan.

You can customize which payment methods to show during checkout. Simply uncheck the ones you don't want, and save your settings. On your offer page, when users click to purchase, a popup checkout appears with multiple payment choices, increasing conversion chances.

One thing to note: Kajabi Payments only supports one business bank account for now. If you deal in multiple currencies, this limitation might affect you.

This setup aims to provide better payment flexibility, smoother checkout experiences, and improved analytics right within Kajabi.

Benefits of Kajabi Payments

Integrating Kajabi Payments into your account can greatly enhance your experience. Kajabi Payments streamlines the payment process, offering a unified solution for managing transactions directly from the Kajabi platform.

Some advantages include:

  • Simplified Management: Manage all payments in one place, reducing the hassle of switching between platforms.
  • Enhanced Analytics: Access better analytics to make informed decisions about your offerings and strategies.
  • Tax Handling: Easier tax management, an upcoming topic I will cover in another video.
  • Flexible Payment Options: Provide students with various payment methods like Apple Pay, Google Pay, and buy now, pay later options such as Klarna or Clearpay.
  • Seamless Integration: No need to send clients to a third-party site for payment; it's all handled within Kajabi.

Implementing Kajabi Payments means increased conversions and a smoother checkout experience for your clients. Your transactions are processed efficiently, giving you more time to focus on creating great content. With Kajabi Payments, you can elevate your business and provide your clients with a reliable, flexible payment solution.

Setting Up Kajabi Payments

Logging into the Dashboard

To set up Kajabi Payments, start by logging into your Kajabi account. Once inside, navigate to Settings. Next, look for Payment Integrations. If you see an option to "Set up Kajabi Payments," click on it. Follow the on-screen instructions to proceed.

Completing the Payment Integration Setup

Once you've started the setup, the screen will switch to a Stripe interface because Kajabi Payments uses Stripe's technology. You’ll need to enter your business details, including your company’s name and registration number if you're in the UK. Don’t forget your personal information and bank account details. After filling out everything, you’ll need to read and accept the terms and conditions.

When everything is set up:

  • Go back to Settings.
  • Click on Payment Integrations again.
  • You should now see Kajabi Payments as an option.
  • You can choose to enable Kajabi Payments for all offers or manually select specific offers.

Specifics for Users in the UK

For those based in the UK, some extra steps may involve:

  • Getting your business details from Companies House.
  • Using integration options like Xero or QuickBooks for accounting.

You can also enable services like ClearPay and Klarna for buy now, pay later options. These services handle the payment plans and risks, so you receive your money upfront. Your students can choose from more payment options, which can boost your conversion rates.

Setting Up Kajabi Payments for Offers

Linking Payment Providers

To start, go to settings in Kajabi and select payment integrations. If you meet the criteria for using Kajabi Payments, you'll see an option to set up. By clicking this, it will guide you through connecting your business to Stripe. You'll need your business details, such as your company name and registration number. Fill out your personal information as well.

Activating Extra Payment Choices

Kajabi Payments allows adding new payment methods, like Apple Pay and Google Pay, directly into your offers. If your offer is in United States dollars, you can also unlock buy-now-pay-later services like Klarna and Clearpay. These services handle the risk, so you get the money upfront without the hassle.

Aligning Checkout with Fresh Payment Routes

Once these payment methods are linked, head to your offer's pricing tab. There, you’ll see options to add new payment methods. Select Kajabi Payments, and then decide which options—Apple Pay, Google Pay, Klarna, Clearpay, etc.—you want to offer. Save these settings.

Your customers now have different ways to pay, making their experience smoother and increasing your chances of higher conversions. Be aware, though, that Kajabi Pay only allows one business bank account for now. If you have multiple currencies, keep this limitation in mind.

Improving Customer Experience

Using Flexible Payment Options

With the introduction of Kajabi Payments, I've noticed some significant benefits. One key feature is the ability to offer "Buy Now, Pay Later" options. This allows customers to purchase my products and services without paying the full amount upfront. Services like Klarna and Clearpay manage these transactions, meaning I get paid in full immediately while they handle the installment payments with the customer. This reduces the risk on my end and offers more flexibility to my audience, encouraging them to buy more confidently.

Simplifying the Purchase Journey

Another major advantage is the streamlined checkout process. Integrating Kajabi Payments directly into my site means my customers no longer need to be redirected to third-party payment pages. They can complete their transactions without ever leaving the site. This results in a smoother, more efficient shopping experience, which can lead to higher conversion rates. Now, my clients can pay using various methods, including Apple Pay and Google Pay, right from their checkout page, making the process much quicker and simpler.

Considerations for Multi-Currency Accounts

Managing multiple currencies in your Kajabi account can be a bit challenging. Kajabi Payments only allows one business bank account at this stage. This is different from Stripe, which lets you have several bank accounts for different currencies.

If your offers are in various currencies, you need to decide which one bank account to use. You won't be able to set different bank accounts for each currency. This could mean extra work for you when managing exchanges and fees.

Having all transactions under one currency might make your accounting simpler, but could also limit your accessibility to international customers. Your international customers might prefer paying in their local currency to avoid conversion fees on their end.

If your business involves different currencies, you may have to consider these points:

  • Exchanges and Fees: You'll need to manually manage currency conversion and related fees.
  • Customer Convenience: Think about how using a single currency might affect your international customers.
  • Accounting Complexity: Using one bank account might simplify accounting but could add complexity in exchange rate management.

These considerations are essential when setting up a multi-currency system in Kajabi. Balancing ease of use and customer satisfaction is key.

Future Improvements and Rollout

I've just returned from one of the first Kajabi sessions in London, and it's clear that the focus is on enhancing the payment system. The CEO emphasized the need to prioritize rolling out Kajabi Payments as quickly as possible. As a result, I've had early access to Kajabi Payments in my UK account, which has allowed me to explore its features thoroughly.

Key Features

  • Deeper Analytics: Kajabi Payments offer more detailed data, helping us make smarter decisions.
  • Tax Management: Easier handling of taxes, though I'll cover this in another video.
  • Flexible Payments: Options like Apple Pay and Google Pay, as well as buy now, pay later services.
  • Full Integration: Payments are managed directly within the Kajabi platform, without needing third-party services.

Setup Process

  • Accessing Kajabi Payments: If eligible, you'll see options to set up Kajabi Payments in the payment integrations tab of your Kajabi dashboard.
  • Linking Business Accounts: You'll need to provide business details and link your account to Stripe, which Kajabi has white-labeled.
  • Configuring Payment Options: Choose to accept Kajabi Payments for all offers or set them up individually.

Benefits and Limitations

  • Immediate Payouts: Services like Clearpay handle the risk, giving creators the full payment upfront.
  • Single Bank Account: Currently, Kajabi Payments supports only one business bank account, unlike Stripe, which allows multiple accounts.

The rollout is ongoing, and I expect improvements as more feedback comes in from different countries. As these enhancements unfold, I'll keep you updated with the latest features and benefits.

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