Kajabi Downloads: How to Sell Unlimited Digital Content

Selling digital downloads on Kajabi has become much simpler with their new downloads feature. I can now easily create, sell, and deliver digital products like PDFs and templates without complicated workarounds or setups. Using my Kajabi partner account, I’ll guide you step by step so you can set up and sell unlimited digital content in just a few clicks.

From uploading files and setting prices to optimizing the checkout experience, my goal is to help you make the most of Kajabi’s improved download products. Whether you’re organizing your download library or linking offers to your products, I’ll walk you through each step with clear, practical advice.

Key Takeaways

• Setting up digital downloads on Kajabi is straightforward.
• You can easily manage products, payments, and offers.
• Optimized checkout helps create a seamless sales experience.

Overview Of Kajabi Downloads Feature

Key Benefits

• Unlimited Digital Products: I can create and sell unlimited downloads within Kajabi, all managed easily in my account.
• Simple Setup: Setting up a digital download takes only a few clicks; I just select my files, set pricing, and connect my payment method.
• Multiple File Support: I can add several files (like PDFs, ZIPs, and templates) to a single product, allowing buyers to download all or just selected items.
• Streamlined Checkout: The checkout process is straightforward for customers, supporting Apple Pay and Google Pay with minimal required fields.
• Passive Delivery: Once my offer is set up, Kajabi manages the delivery automatically—buyers get instant access after purchase.
• Flexible Pricing: I choose whether to offer products for free or paid, with support for one-time payments.
• Branding Options: I can customize checkout pages with my branded colors and artwork for a cohesive experience.

Supported Digital Products

Here are some product types I can offer as downloads on Kajabi:

I can combine these in a single download product or offer them separately depending on my needs. This makes it easy to sell digital resources like guides, templates, or bundle packs to my audience directly through my Kajabi site.

Setting Up Your Kajabi Account

Accessing Products

To get started, I open my Kajabi account and go to Products > All Products. If I haven't created products yet, I just click Get Started.

Kajabi currently offers six types of products:

The number of products I can create depends on my plan. For example, the Kickstarter plan allows 1 product plus 1 community, while the Basic plan offers 3 products. It's important for me to choose carefully based on what I want to offer.

When I want to create a new digital download, I select Downloads and click Get Started. Here, I can add things like PDFs, templates, or other digital files. I simply upload my files, set a name and description, and add a thumbnail image for my product.

Choosing The Right Plan

Each plan has its own product limits:

• Kickstarter: 1 product + 1 community
• Basic: 3 products
• Other plans may include more products

If downloads are my focus, I pick that product type. Each individual download counts as one product. However, with recent updates, I can now include multiple digital items (like PDFs and templates) under one download product and sell them together.

I consider how many products I need and what combinations work best for my business. By thinking strategically about the plan and product types, I set myself up for a smoother experience on Kajabi.

Creating A Digital Download Product

Naming And Describing Your Product

When I create a digital download product, I always think strategically about the name and description. The name should be clear and directly reflect the product, such as "Long Form Sales Page Template." The description needs to be concise but informative—something like "Leverage Kajabi templates to elevate your sales pages."

Tips:

• Keep the title practical and easy to understand.
• Make the description aspirational but accurate.
• You can edit both the title and description later if needed.

Uploading Files And Thumbnails

Once I’ve named and described my product, I upload the relevant files. Kajabi allows me to add multiple files, so I can include ZIPs, PDFs, or templates in one product offering if needed. To make the product visually appealing, I upload a thumbnail; this is the image buyers see in their library.

The process is simple:

1. Choose the digital files from my device.
2. Upload the thumbnail artwork.
3. Confirm all files and artwork are added correctly.

Best practices:

• Use high-quality thumbnails for a professional look.
• Upload all related files—clients can download them individually or all at once.
• Double-check that every file is accessible before moving forward.

Configuring Payment Options

Connecting Payment Gateways

To begin accepting payments for digital downloads, I select my preferred payment method within Kajabi. The platform supports Kajabi Payments, Stripe, and PayPal. If I have Kajabi Pay enabled, customers can also check out with Apple Pay or Google Pay.

It’s important to make sure my payment integration is fully connected before launching a paid product. In the offer settings, I choose which payment gateways are available for each product, making it easy for buyers to use their desired method.

Setting Product Pricing

When setting up my product offer, I can choose between different pricing models. For example, I set a one-time payment of $47 in US dollars for my sales page template download. Pricing is managed directly in the offer settings, and I always confirm the price is correct before publishing.

Here’s a quick example of how I set up pricing:

Before activating an offer, I make sure it’s linked to the correct product, has the right artwork, and that all pricing details are finalized. This lets customers purchase and access downloads without confusion.

Managing Download Library

Organizing Multiple Products

In Kajabi, I can create unlimited downloadable products, such as PDFs, templates, and eBooks, within the download library. I typically upload multiple files to a single product, allowing customers to access everything they need in one place.

If I have different products like long form and short form sales page templates, I set them up as individual downloads. Each product can have its own thumbnail, name, and description. I make sure to label products clearly and upload eye-catching artwork to help customers recognize each item easily.

Product Organization Table

Delivering Files To Customers

Once a customer purchases a product, the files appear instantly in their download library. Customers have the option to download individual files or use the “Download All” button for convenience.

I set up offers in Kajabi to deliver these downloads. After payment, customers receive access to the purchased files in their library. I recommend keeping the checkout process simple—just ask for the essential details like email, name, and payment information.

Delivery Checklist

• Attach the correct file(s) to each product
• Confirm an offer is linked to each product
• Enable email notifications for successful purchases
• Personalize checkout pages with branding and concise instructions

The files remain accessible in the customer’s library, ready for them to download at any time. I keep my process straightforward so customers can access their purchases quickly and without confusion.

Linking Offers To Download Products

Attaching Products To Offers

In Kajabi, offers are kept separate from products. To sell a download product, I always need to connect it to an offer. I go to the “Offers” section, find or create a new offer, and make sure the right download product is attached in the offer’s settings.

Here’s a quick checklist to ensure the download is linked:

• Select the correct product under the offer’s “Products” section
• Check that the payment method (like Kajabi Pay, Stripe, or PayPal) is configured
• Confirm that the offer title clearly matches the download being sold

When these steps are complete, customers who buy the offer gain instant access to the respective download product in their library.

Customizing Offer Artwork And Pricing

To present my offer professionally, I upload custom artwork and adjust the pricing within the offer editor. I keep the pricing clear, for example, a one-time payment of $47 in US dollars, and make sure this is linked to the correct payment gateway. Here is a sample pricing table:

For artwork, I upload a thumbnail image that represents the product. I also customize the checkout page copy. I like to keep things simple and direct, listing exactly what the customer receives, with minimal distractions.

I set up my form fields to collect only necessary information and adjust the design to fit my branding, either by enabling a banner or using my brand colors. I recommend enabling abandoned cart emails to help recover missed sales and turning on purchase notifications to keep track of new customers.

Optimizing The Checkout Experience

Editing Checkout Copy

When I edit the checkout copy, I focus on clarity and simplicity. I give a brief reminder of what the customer gets, such as a zip file with instructions. My copy typically reads: “Here’s a reminder of what you get: a zip file to upload a long form sales page template and instructions on how to implement this.”

I avoid long-form sales content in the checkout. I prefer to keep the checkout focused on getting the user to complete their purchase rather than convincing them to buy. Any extended sales information should be addressed before the customer reaches this page.

Branding And Layout Adjustments

I always make sure that my branded colors are present in the checkout process. You can enable or disable the banner based on your preference; I usually turn it off to maintain a minimalist look.

I also prefer the mobile layout and always place the checkout form at the bottom. This way, the artwork remains at the top, making the checkout process visually organized and straightforward.

Minimizing Required Form Fields

I recommend collecting as little information as possible during checkout. For digital downloads, the necessary fields are typically the address and payment details.

After the purchase, users are automatically asked for their name and password to set up their account. I do not add extra form fields beyond what’s needed to process the payment. This keeps the experience quick and efficient for buyers.

Enhancing Sales Strategy

Implementing Upsell Opportunities

When setting up my offers in Kajabi, I always consider whether to add an upsell to the checkout process. Thinking strategically about what to offer next, I focus on related products that fit naturally with the buyer’s first purchase. For example, if someone buys a long form sales page template, I could offer a short form template as an upsell on the following page.

Quick Tips for Upsells:

• Select products that complement the initial purchase
• Create a separate offer in Kajabi to attach as an upsell
• Keep the upsell simple and relevant for maximum conversion

By integrating thoughtful upsell opportunities, I aim to increase order value without overwhelming the customer.

Using Cart Abandonment Notifications

To help recover potential lost sales, I enable cart abandonment notifications in Kajabi. I set the automatic email to go out one hour after someone abandons their cart. This gentle reminder encourages customers to complete their purchases.

Cart Abandonment Setup Checklist:

1. Turn on cart abandonment emails in offer settings
2. Set notification timing (I use 1 hour)
3. Check that my artwork and messaging align with my brand

Keeping these notifications enabled helps ensure I don’t miss out on sales that could otherwise be lost to distraction or second thoughts.