Kajabi Course Landing Page: Create a Compelling Sales Funnel

As I guide you through the process of creating a Kajabi course, I'll demonstrate not just the essential steps, but also how to maximize the platform's robust features for promoting your course effectively. I'm passionate about using Kajabi, which has helped me build multiple successful online businesses. My goal is to help you confidently get started and take full advantage of what Kajabi offers.

Key Takeaways

• I'm sharing a 30-day Kajabi free trial via my affiliate link.
• You’ll learn to create and promote your Kajabi course effectively.
• I'll provide templates and guidance to enhance your course setup.

Get Your 30-Day Free Trial of Kajabi

I have been a dedicated user of Kajabi for years, building multiple online businesses and assisting clients to do the same. My journey with Kajabi involves not just personal growth but helping others embark on their own online business journey.

I created Kajabi Unboxed, a program to guide new users in setting up and scaling their accounts effectively. To aid your start, I offer a 30-day extended free trial of Kajabi through my affiliate link timpeakman.com/kajabi. This trial allows you to explore the platform while supporting my channel with no additional cost to you. If you continue as a paying customer beyond the trial, reach out to me at [email protected] and I'll provide you with exclusive sales page templates.

Moreover, I emphasize structuring landing pages effectively by following frameworks like Ray Edwards' PASTOR—Problem, Amplify, Story, Transformation, Offer, Response. In my programs, I focus on addressing pain points and guiding users toward transformation, ensuring they're equipped to create compelling, results-driven online courses and offerings through Kajabi.

Overview of Creating a Kajabi Course

When building a Kajabi course, the key focus is on structuring it correctly to facilitate effective promotion later on. To begin, I ensure that my course is complete and ready for promotion. It’s important to segregate the course content from the checkout and landing pages. Once the course content is finalized, I generate an offer—a one-time paid offer at the specified price.

Branding plays a crucial role. I customize the checkout page by updating the branding elements and providing detailed descriptions of the course contents. If you choose not to use a landing page, you can direct users straight to the checkout page. For more guidance on constructing checkout pages, I recommend accessing my other detailed videos.

Creating landing pages is essential when you want to effectively promote your course. I tend to use AI tools to help structure these pages, often utilizing Ray Edwards' PASTOR framework: Problem, Amplify, Story, Transformation, Offer, and Response. This framework assists in crafting compelling narratives on the landing pages. Depending on the product and its promotion needs, my page could be either concise or detailed.

In every case, once the program is prepared, it must be linked to an offer. Creating a corresponding landing page is vital for outreach and promotion. This method positions my offers attractively and guides potential learners through a smooth journey from awareness to enrollment.

Promoting Your Kajabi Course

To effectively promote your Kajabi course, it’s important to focus on creating engaging landing pages and checkout pages. I make sure these elements are aligned with my brand to enhance the user experience. Personal branding adds credibility, making it more inviting for potential students.

Depending on the investment required for the course, the length and detail of the landing page should vary. For higher-priced courses, I recommend using a longer landing page with detailed content, incorporating elements like the PASTOR framework by Ray Edwards:

• Problem
• Amplify
• Story
• Transformation
• Offer
• Response

Using this framework allows me to highlight the key problems addressed by the course, narrate a compelling story, and outline the transformation the students can expect. This leads seamlessly into the offer, urging a call-to-action.

When I have a lower-priced offer, I may choose to skip the landing page and direct users straight to the checkout page. This makes the purchasing process quicker for simple transactions. It’s crucial, though, to still maintain a recognizable and professional appearance on checkout pages to build trust and encourage purchases.

Creating high-quality landing pages often involves employing tools and templates to streamline the process. I utilize pre-designed sales page templates to match the course requirements and efficiently set them up in Kajabi.

Exploring different promotional strategies ensures that I reach the target audience effectively. Whether it's direct applications for a coaching service or more extensive investments, having a structured promotional approach is key to growing the course's reach and converting interest into sales.

Building Out a Mini Course

Mastering the Handstand Example

Over the past few videos, we've been working on building out the "Handstand Mastery" mini course. At this stage, it's time to switch our focus from creation to promotion. The key to effective promotion is linking your course to an attractive offer, such as a one-time payment of $197.

By previewing the checkout, you can customize it with your branding, course details, and descriptions. For simpler products, promoting directly to the checkout might be sufficient, bypassing the need for a landing page.

Understanding Offers and Checkouts

In Kajabi, products, checkouts, and offers are distinct entities. Creating impactful offers involves designing landing pages that lead to the checkout process.

When the goal is to gather applications for coaching, shorter landing pages can be effective. For more substantial financial investments, longer pages that detail the pain, problem, and solution, along with a video sales letter, may be necessary. This strategic alignment of offers and purchase pathways ensures your programs attract and engage the right audience.

Creating Effective Landing Pages

Importance of Landing Pages

Landing pages play a crucial role in promoting a program effectively. A well-designed landing page can bridge the gap between interest and conversion, making it an essential tool for marketing courses or products. By structuring landing pages correctly, the chances of converting visitors into customers increase significantly.

Developing Your Sales Narrative

A compelling sales narrative is central to your landing page's success. Start with the core issue your audience experiences and gradually lead them to how your course solves this problem. Use an engaging story to convey transformation, followed by a clear outline of the offer.

Short vs. Long Landing Pages

Choosing between short and long landing pages depends on the complexity of the offer and the required investment from the customer. A short page can suffice when asking for a simple action like applying for a free consultation.

For offers demanding monetary investment, a longer page allows for detailed storytelling, providing ample space to discuss the problem, solution, and transformation. Always ensure your page aligns with the anticipated involvement level of your audience.

Linking Offers to Landing Pages

Positioning Your Offers

Positioning offers effectively involves crafting a message that resonates with potential buyers. I start with highlighting the pain and problem, then guide the audience through the solution I provide. This storytelling approach not only captures attention but also builds a narrative around the transformation offered. On landing pages, I align the content with branding elements to maintain consistency. Depending on the offer, I might choose between creating a short application-focused page or a longer, informative one with in-depth details and a video sales letter.

Connecting to the Checkout Process

The final step is to ensure a seamless connection from the landing page to the checkout process. This involves aligning all branding and offer details at the checkout stage to reflect the information shared on the landing page. For products like "Handstand Mastery," this means ensuring the checkout page displays the correct branding and offer price. Incorporating a direct link between the landing page and the checkout page helps streamline the buyer's journey, making it easier for them to complete their purchase.