I Tried Daily YouTube Uploads for 30 Days: Worth it?

Experimenting with daily YouTube uploads for 30 days was a journey into unknown territory. I aimed to understand the impact of this strategy on my channel's growth and engagement. Embracing this challenge, I meticulously planned and batch-recorded content, ensuring a consistent and uninterrupted release. This laid the foundation for exploring the subsequent effects on channel analytics, audience engagement, and content strategy.

Throughout this period, I delved deep into creating tailored content around Kajabi, a platform central to my online business. This effort not only tested my resourcefulness but also provided revealing insights into viewership patterns and playlist performance. The primary goal was to determine whether this approach fostered a genuine increase in channel activity and how it could inform future content strategies.

Key Takeaways

• Daily uploads can significantly boost initial channel views.
• Continuous content planning and batch recording ensure consistency.
• Analyzing viewer engagement helps refine content strategies.

The Experiment Overview

I embarked on a 30-day challenge to upload YouTube videos daily, centered around the Kajabi platform. Kajabi, the platform I use to build my online business, became the focus, and I titled the series "Zero to Kajabi Hero"—a free 30-day program. I developed a comprehensive plan, scripting and batch recording all the videos before beginning any uploads. This ensured consistency and avoided any interruptions in the publishing schedule.

Content Strategy:

• Focus: Introduced Kajabi broadly, followed by deep dives into specific functionalities.
• Topics Included: Creating landing pages, lead magnets, and email marketing with Kajabi.
• Keyword Strategy: Aimed to rank for specific keywords relevant to each video topic.

I listed the videos in a playlist, allowing easy navigation for viewers, though it turned out that most people watched individual videos rather than following the entire playlist sequentially. This was crucial insight as I originally intended for viewers to binge the content from start to finish.

Data Insights:

• Viewers' Behavior: The most-watched video, "How to Build a Kajabi Website from Scratch," achieved 1,412 views. However, only 121 of those were from the playlist view itself.
• Individual Impact: The videos drew attention due to their keyword relevance, even if continuous playlist watching wasn't a common pattern.

In looking at the impact on my channel, there was a noticeable increase in watch time during October, as I was uploading daily, and then a decreased trend when I returned to my usual weekly schedule. This daily upload experiment highlighted both the potential to increase visibility with frequent uploads, and the challenge of maintaining the same level of watch time post-challenge.

Daily Uploads Strategy

Content Planning and Keyword Focus

My approach started with a strong focus on content planning and keyword targeting. By breaking down my content into distinct topics, I was able to identify specific keywords for each video in the series. This involved going from a broad coverage of the Kajabi platform to a deep dive into its functionalities, like creating landing pages, lead magnets, and email marketing strategies. Emphasizing keyword selection helped to increase discoverability, as viewers searching for Kajabi-specific terms could easily find my videos.

Batch Recording Approach

To avoid burnout and maintain consistency, I adopted a batch recording strategy. I scripted and planned each of the 30 videos before conceptualizing the series as a cohesive product. This method ensured all videos were ready before the upload schedule commenced. Although time-consuming, this approach prevented incomplete uploads and allowed me to focus more on delivery rather than scrambling to produce content daily.

Scheduling for Consistency

Consistency is key, so I utilized scheduling tools to publish one video daily throughout October. Having pre-recorded all content well in advance meant there were no interruptions in my upload schedule. This disciplined approach guaranteed that the daily uploads were consistent, enabling me to maintain viewer engagement and increase watch time during the month. By meticulously planning and scheduling, I maintained a steady content flow and maximized the potential impact of daily uploads on my channel.

Kajabi Focused Content Creation

Starting with Basics: What is Kajabi

Kajabi is the platform that I have built my entire online business on. It’s a versatile tool used for creating online courses, membership sites, and much more. My aim was to guide users daily on how to leverage this platform effectively, starting with an understanding of what Kajabi offers and moving to detailed functionalities.

Deep Dive into Kajabi Features

During my 30-day content sprint, I explored Kajabi’s numerous features. Daily videos covered creating landing pages, lead magnets, and executing email marketing strategies. The goal was to provide comprehensive coverage of each function to fully utilize Kajabi’s potential. I planned a strategic use of keywords to ensure each video reached the intended audience searching for specific content.

Creating a Cohesive 30-Day Playlist

The 30-day sprint was organized into a playlist titled "Zero to Kajabi Hero." Each video was structured to provide cumulative insights, encouraging viewers to follow the sequence. While the intent was bingeable content, I noticed that most viewers engaged with videos independently based on keyword relevance rather than in a sequence. This highlighted the importance of keyword strategy in drawing traffic to individual videos.

Analyzing the Impact

Initial Findings from Daily Uploads

During my 30-day YouTube upload experiment, I focused all content around Kajabi, aiming to provide a consistent learning experience. Each day, a new video was released covering various aspects of the platform, ranging from creating landing pages to executing email marketing campaigns. By targeting specific keywords, the videos gained traction as they ranked in search results. This strategic approach initially led to an increase in views as people discovered the content they were searching for.

Despite the effort to create a bingeable playlist, titled "Zero to Kajabi Hero," the data revealed a different viewing pattern. My most popular video in the series amassed 1,412 views, yet only 121 of these were through the playlist itself. Similarly, another video garnering over 1,000 views saw just 14 views from those watching in sequence. This indicated a trend where viewers preferred individual videos over consuming the entire playlist consecutively.

Long-Term Channel Growth Assessment

Looking at channel analytics over a year, the impact of daily uploads was evident in the overall increase in watch time during the 30-day period. Publishing daily led to a noticeable rise in channel activity, as expected from producing more content in a short span. However, upon reverting to my usual weekly upload schedule, the watch time began to decline, highlighting the temporary boost provided by the daily uploads.

While the initial increase in engagement was promising, it raised questions about sustainable growth. The momentum gained from daily uploads waned once the frequency of new content reduced. This observation suggests a reliance on constant content output to maintain elevated audience interaction levels. Analyzing this trend helped me assess the trade-offs between short-term spikes in engagement versus consistent, long-term growth.

Exploring the Analytics

Views and Ranking Performance

I was keen to see the impact of daily uploads on my channel's viewership. My goal was to increase views by focusing on keyword-rich content. During the month of the experiment, October 2023, I noticed an uptick in views immediately after starting the daily uploads. This was likely due to the videos being ranked well in search results for Kajabi-specific keywords.

Analyzing which videos gained the most traction revealed some insights. Total views significantly outweighed playlist views. For instance, "How to Build a Kajabi Website from Scratch" received 1,412 total views, but only 121 were from the playlist itself. Similarly, another video had over 1,000 total views, yet only 14 came from the playlist. This finding was crucial in understanding that while individual videos attracted viewers, they didn't necessarily lead to followers watching the content in a sequential, binge-watching manner.

Playlist Watch Patterns

Despite creating a 30-day sequence with the aim that viewers would progress from start to finish, the data showed limited sequential viewing. Most viewers were engaging with the videos independently rather than as a series. This pattern indicated that the content's discoverability via search keywords was more impactful than its playlist context.

Reflecting on this, I realized that creating bingeable content wasn't as effective as anticipated. Instead, the videos' ability to stand alone with strong keyword optimization played a more significant role in attracting viewers.

Understanding Viewership Behaviour

The analytics revealed mixed outcomes regarding audience engagement and viewership behavior. Initially, there was a notable increase in watch time during the challenge month, attributed to a spike in daily uploads. Once I reverted to my regular weekly schedule, the watch time decreased. This suggested that while daily uploads temporarily boosted engagement, they didn't sustain long-term growth.

This pattern led me to ponder the value of daily uploads in the context of overall channel growth and audience retention. It highlighted the importance of balancing content frequency with sustainable engagement strategies.

Reflecting on Content Strategy

Evaluating the Binge-Watching Objective

When I set out to produce a 30-day video series on Kajabi, my main goal was to create a binge-worthy playlist. I organized the content so that viewers could progress from "Zero to Kajabi Hero". Although individual videos performed well in search results, with the most popular video reaching 1,412 views, only a fraction of these views came from within the playlist itself. This observation showed that despite my intention, few viewers engaged with the content sequentially. Instead, they accessed the videos depending on their specific search needs.

The playlist format was designed to provide a coherent learning experience. I focused on keyword optimization to enhance discoverability. Interestingly, the keyword-driven strategy resulted in higher overall visibility, yet the playlist wasn't consumed in the linear fashion I anticipated. This raised questions about the viability of binge-worthy content in my niche.

Post-Experiment Content Frequency Changes

After completing the daily uploads in October 2023, I analyzed my channel's watch time trends. There was a noticeable increase during the month when I published daily. This was expected, as fresh content consistently attracts viewers. However, when I returned to my usual weekly posting schedule, the watch time rapidly decreased in November and December.

The data suggested that while frequent uploads could temporarily boost engagement, maintaining such a schedule indefinitely wasn't sustainable. The spike in watch time confirmed that consistent content release positively affects channel performance, but it also highlighted the need for a balanced approach to avoid potential viewer fatigue and content burnout.

Concluding Thoughts

Was the Daily Upload Experiment Worth It?

Reflecting on the 30-day daily upload experiment, I noticed unexpected outcomes. My intent was to generate a bingeable playlist with sequential viewership, but the results were quite different. Despite the strong intent and effort to create a structured series, analytics revealed that individual videos attracted more attention based on their keyword optimization, rather than as part of a cohesive series. Viewer engagement primarily came from keyword-rich videos, signaling the importance of strategic keyword placement in video content. The expected binge behavior didn't materialize, prompting reflections on the effectiveness and supposed necessity of consistent daily uploads over a solid keyword strategy.

Closing Tips for Consistent Content Creation

For those embarking on a similar journey, meticulous planning is crucial. Here are my top three tips:

1. Batch Recording: Record all videos in advance before starting to publish. This prevents any midway dropout and ensures consistent content flow.
   
   
2. Keyword Strategy: Prioritize selecting focused keywords to increase video discoverability. Determine which keywords you aim to rank for and use them strategically.
   
   
3. Playlist Creation: Consider structuring content into a playlist for better viewer navigation, even if full sequential viewing isn't common. It remains a useful tool for organizing and presenting your content.
   
   

Establishing a foolproof system will make daily uploads manageable and can set the stage for steady growth and audience engagement.