How To Use Kajabi Email To Market To Your Audience

In this article, I will be sharing my personal belief that email marketing is still the most effective way to market and sell your online business. Despite the distractions and emphasis on social media, I have found that email marketing remains the number one way to reach your audience and get them to engage. To make things simple, I will be using the Kajabi platform to demonstrate how to build and send effective emails that will help you grow your email list and online business.

When you navigate to the email section on Kajabi, you have the option to create an email broadcast or email sequence. In this article, I will be focusing on building an email broadcast from the ground up. This will include selecting a simple email template, creating an enticing subject line, designing the email content, adding personalization, a call to action, and a thumbnail image. By following these steps, you can create effective emails that will provide value to your audience and promote your online business.

Key Takeaways

• Email marketing is still the most effective way to market and sell your online business.
• Using the Kajabi platform, you can build and send effective emails by selecting a simple email template, creating an enticing subject line, designing the email content, adding personalization, a call to action, and a thumbnail image.
• By following these steps, you can create effective emails that will provide value to your audience and promote your online business.

Why Email Marketing Is Essential

As someone who has been in the online business industry for over 20 years, I still firmly believe that email marketing is the number one way to market and sell your online business. Despite the rise of social media, email marketing remains essential because it allows you to build a direct and personal connection with your audience.

With platforms like Kajabi, it's easy to create and send engaging emails that get your audience to take action. By using simple email templates and focusing on enticing subject lines and preview text, you can increase your open rates and avoid getting caught in spam filters.

When building out your emails, it's important to have a clear strategy and focus on a single call to action per email. Whether it's directing your audience to watch a video or read a blog post, keeping your message simple and on point is key.

Overall, email marketing is essential because it allows you to build a relationship with your audience and drive conversions. With the right tools and strategies, you can create effective email campaigns that help grow your online business.

Introduction To Kajabi Platform

Kajabi is a platform that can be used to run and grow an entire online business. This platform can help you with email marketing, building landing pages, and selling products. In this article, I will be focusing on how to use Kajabi for email marketing.

When you navigate to the marketing and email section of Kajabi, you will see two options: email broadcast and email sequence. For the purpose of this article, we will be focusing on how to build an email broadcast from the ground up. Kajabi offers various template examples, but it is recommended to keep emails simple to avoid them being marked as spam.

To build an email broadcast, start by clicking on the email broadcast option and then select a template. Kajabi offers a variety of templates to choose from, but it's best to keep it simple. Once you have selected a template, you can start building your email from the ground up.

The first step is to create an enticing subject line that will encourage your audience to open the email. Kajabi provides best practices for subject lines, such as using fewer than 50 characters to look better on mobile devices. You can also add preview text to entice your audience to open the email.

Next, you can start building the content of your email. It's recommended to write your emails beforehand and then copy and paste them into the text box. Keep the email content simple and to the point. You can also add an image or logo to your email to make it more visually appealing.

The aim of your email should be to get your audience to take a specific action, such as watching a video or visiting a website. Therefore, it's important to have a clear call to action in your email. Only have one link per email to keep it simple and on message.

In conclusion, Kajabi is a powerful platform that can help you with email marketing and growing your online business. By following best practices and keeping your emails simple, you can effectively engage your audience and achieve your marketing goals.

Building An Email Broadcast

To build an email broadcast using Kajabi, navigate to Marketing and Email and select Email Broadcast. From there, choose a simple text template and give your email a title and subject line that is enticing and under 50 characters. In the main email content section, keep it simple and copy and paste your pre-written email content, adding in personalization if desired. Include a call to action button that leads to your desired action, such as watching a video or reading a blog post. Only include one link per email to keep it simple and on message. Design a thumbnail or image that entices curiosity or clearly shows what the content is about, and place it above the call to action button. Keep the email structure clear and engaging, with a confident and knowledgeable tone of voice.

Email Template Selection

When using the Kajabi platform, there are two options for sending emails: email broadcast or email sequence. For the purpose of this article, we will focus on building an email broadcast. After selecting email broadcast, you will be presented with a variety of email templates to choose from. While there are many options available, it is recommended to keep your email template simple to avoid it being marked as spam.

To get started, select the "simple text" template and give your email broadcast a title. Once the template is loaded, it is important to have a strategy for each step of your email. The subject line of your email should be enticing and encourage the recipient to open it. Kajabi recommends using fewer than 50 characters in your subject line for optimal mobile viewing.

The preview text is the text that the recipient will see on their mobile device or desktop. This text should also be enticing and encourage the recipient to open the email. Once you have crafted your subject line and preview text, it's time to move on to the main content of the email.

When building out the content of your email, it is recommended to write the content beforehand to ensure it is well-crafted and engaging. Kajabi offers a variety of text boxes and image sections to help you design your email. It is important to have a clear call to action in your email and only include one link per email.

When designing your call to action button, it should be clear and enticing. If you are directing the recipient to a video, it is recommended to include a thumbnail of the video to encourage them to click through. Additionally, it is important to design a thumbnail that is clear and enticing to encourage the recipient to watch your video.

Overall, keeping your email template simple and well-crafted is key to engaging your audience and avoiding being marked as spam. By following these simple tips and utilizing the Kajabi platform, you can easily create effective email broadcasts for your online business.

Creating An Email Subject Line

When building an email, the subject line is crucial as it is the first thing that the recipient sees and determines whether they will open the email or not. It is important to have an enticing title that either poses a question or leaves something out to try and get them to click and open that email. Kajabi recommends using fewer than 50 characters because it looks better on mobile devices. The preview text is something that the recipient is going to see on mobile, so it is important to try and entice them to open the email.

For example, if the email is about the single biggest mistake in online business, the subject line could be "The Single Biggest Mistake in Online Business." The preview text could be something like "Learn what it is in this week's email." It is important to have a strategy when building out every single step of your email, including the subject line. The aim of the subject line is to get them to open the email, so try and have an enticing title.

Building The Email Content

To build an email broadcast in Kajabi, navigate to the Marketing and Email section and select Email Broadcast. From there, choose a template example or keep it simple with a text-only format. The subject line should be enticing and aim to get the recipient to open the email. The preview text should also be attention-grabbing and visible on mobile devices. The main email content should be clear and concise, with a single call to action and a strategy in mind. Personalization can also be added, such as using the recipient's first name. A logo or image can be included, as well as a read more or watch video call to action button. It's important to keep the email design simple to avoid it being marked as spam. Finally, make sure to structure the email in a way that leads the recipient to the desired action, whether it's watching a video or visiting a website.

Adding Personalization

When it comes to email marketing, personalization is key. With Kajabi, you can easily add personalization to your emails to increase engagement. To get started, navigate to the "Marketing" and "Email" sections of your Kajabi account. From there, you can select "Email Broadcast" and choose a template.

To keep it simple, it's best to select a "Simple Text" template. From there, you can add your own text and personalize it with the recipient's first name. When crafting your email, make sure to have a clear strategy and a catchy subject line to entice recipients to open the email.

Include a call-to-action button to guide recipients to your desired action, whether it's watching a video or visiting a website. Keep it simple and only include one link per email.

To showcase your brand, you can add a logo or image to your email. Keep in mind that the aim of your email is to guide recipients to your desired action, so make sure to structure your email accordingly.

Overall, adding personalization to your emails can greatly increase engagement and conversions. With Kajabi, it's easy to create personalized emails that resonate with your audience.

Adding A Call To Action

In this video, I have explained why email marketing is still the number one way to market and sell your online business. To demonstrate how to build out an email broadcast, I have used a platform called Kajabi. When navigating to Marketing and Email, you have two options: email broadcast or email sequence. To keep it simple, I recommend selecting a simple text template.

When building out your email, you must have a strategy for every step. For example, the subject line should be enticing to get your audience to open the email. Kajabi recommends using fewer than 50 characters for the subject line. The preview text is what your audience sees on mobile, so try to entice them to open the email.

When designing the main email content, keep it simple. Write your emails beforehand and showcase them in your email or on social media. You can add a logo to your email, but I recommend only having one call to action per email.

To add a call to action, put a thumbnail or video section and a read more or watch video button. The thumbnail should entice curiosity or be straightforward about the video's content. You can design a thumbnail in Canva and add it to your email.

To structure your email, focus on the aim of your email. If you want your audience to watch a video, design your email to get them to click on the thumbnail or call to action button. In my email campaigns, I design my emails to get my audience to watch my YouTube videos.

Overall, adding a call to action is essential to get your audience to engage with your email. Keep it simple and focused on the aim of your email.

Adding A Thumbnail Image

To add a thumbnail image to your email broadcast in Kajabi, simply follow these steps:

1. Click on "Marketing" and then "Email" in your Kajabi account.
2. Select "Email Broadcast" and click "Continue."
3. Choose a simple text template and click "Get Started."
4. Title your email and add an enticing subject line to get your audience to open it.
5. Write a brief preview text to entice your audience to read your email.
6. Add your email content, keeping it simple and focused on your main message.
7. If desired, add a logo or image to your email.
8. Include a call to action button with a clear message and a link to your desired destination.
9. Design a thumbnail image for your call to action button, making it enticing and engaging.
10. Send your email broadcast to your audience and track your results to improve your future emails.

By following these simple steps, you can add a thumbnail image to your email broadcast and improve your email marketing strategy. Remember to keep your emails simple and focused, with a clear message and a strong call to action.

Testing The Email

In this video, I demonstrate how to build an email broadcast from the ground up using the Kajabi platform. First, navigate to Marketing and Email and select Email Broadcast. Choose a simple text template and give your email a title that entices your audience to open it. The preview text should also be enticing and give a glimpse into what the email contains.

When building out the content of your email, keep it simple and focused on one main call to action. Use a text box to write out your email beforehand, and personalize it with first names if you have them. Include a clear and enticing call to action, such as "Read More" or "Watch Video," and provide a single link to keep the email focused.

To make your email more engaging, you can add a logo or image, but keep it simple and on-brand. Design a thumbnail or image that entices your audience to click and watch your video. Remember, the aim of your email is to get your audience to take one specific action, so keep your message clear and focused.

In summary, building an effective email broadcast requires a clear strategy, enticing title and preview text, simple content, and a clear call to action. By following these steps and using the Kajabi platform, you can create engaging and effective emails that drive traffic and sales for your online business.

Providing Value Through Emails

Personally, I believe that email marketing is still the number one way to market and sell your online business, despite the distractions and emphasis on social media. Using the platform Kajabi, I can show you a simple way to build out your emails, send them, and design them to engage your audience.

When navigating to marketing and email on Kajabi, you have two options: email broadcast or email sequence. Today, I will be showing you how to build out an email broadcast from the ground up. Kajabi offers a selection of template examples, but my philosophy is to keep it simple. The more simple you keep your emails and email templates, the less likely they are to go through to spam or junk mail. I suggest selecting a simple text template and clicking "get started."

When building out your email, you must have a strategy for every single step. For example, the subject line of your email has only one aim: to get them to open the email. Try to have an enticing title, either by posing a question or leaving something out to get them to click and open the email. Kajabi offers best practice email subject lines, and it's a good idea to click and learn more. It's recommended to use fewer than 50 characters, as it looks better on mobile devices.

The preview text is something that your audience will see on mobile, so it's important to entice them to open the email. Populate the title and preview text, and then go into the main email content. Keep it simple by writing your emails beforehand and copying and pasting the content into the email. If you are collecting first names, personalize the email to make it more personable.

You can add a logo to your email, which will appear at the top or bottom of your email. The aim of your email should be to get your audience to take action. If you want them to watch a video, include a thumbnail of the video and a call to action to watch it. If it's something else, put a single call to action and link in one message per email to keep it simple and on message.

Design a thumbnail within Canva that entices curiosity or is really simple to get the click and get them to read the blog or watch the full video. Finally, structure your emails to get people to watch your YouTube videos. Entice and engage your audience by highlighting the three main things they will learn if they watch the full video. The aim of your emails should be to get them to click and watch the full video.

Promoting Kajabi

As an online business owner, I strongly believe that email marketing is still the most effective way to promote and sell your business. With Kajabi, the platform I use to run my business and help my clients do the same, building and sending engaging emails is made simple.

When you navigate to the marketing and email section of Kajabi, you have two options: email broadcast or email sequence. For this example, I will show you how to build an email broadcast from scratch. Kajabi offers various templates to choose from, but I recommend keeping it simple to avoid spam or junk mail. Select the "simple text" template and click "get started."

When creating your email, it's essential to have a strategy for each step. The subject line should be enticing and aim to get the recipient to open the email. Kajabi offers best practices for subject lines, such as using fewer than 50 characters for mobile optimization. For the preview text, entice the recipient to open the email with a brief description.

When it comes to the main content of the email, keep it simple and to the point. Write your email beforehand and copy and paste it into the text box. If you're collecting first names, personalize the email to make it more personable.

Include a call-to-action button to encourage the recipient to take action, such as reading more or watching a video. Only have one link per email to keep the message clear and straightforward.

Design a thumbnail or image to entice the recipient to click and watch the video. The thumbnail should be clear and straightforward, enticing curiosity or explaining precisely what the video is about.

In summary, Kajabi makes it simple to build and send engaging emails that promote your online business effectively. With a clear strategy and simple design, your emails are more likely to avoid spam and get the recipient to take action.