How To Create An Offer In Kajabi To Make Your First Online Sale (Day 26 of 30 Zero) To Kajabi Hero

As a Kajabi Hero, I am excited to share with you how to create an offer within the platform. The offer is a summary of what your audience will receive when they invest in your program. It's important to construct a well-designed offer with bonuses to overcome objections such as time, ability, and tech objections.

In this article, I will walk you through the process of creating an offer, including live offer examples and designing a low-ticket offer. You'll learn how to build the offer page and finalize the offer to put it in front of your audience. By following these steps, you'll be able to position your solution to potential customers and increase your chances of making your first sale.

Key Takeaways

• Construct a well-designed offer with bonuses to overcome objections
• Use live offer examples to help position your solution to potential customers
• Design a low-ticket offer with a clear call to action to increase your chances of making a sale.

Kajabi Hero Program Overview

Definition of a Kajabi Hero

As a Kajabi Hero, I have made at least a thousand dollars on the Kajabi platform. This is why I have created the Zero to Kajabi Hero Program. The program is designed to walk you through everything you need to know to get from where you are today to Kajabi Hero and beyond.

Zero to Kajabi Hero Program

Before we jump into any of the training, I want to make you an offer. I am offering an extended 30-day trial of Kajabi, which is over double the 14-day trial available to the public. You can get access by heading over to timpeakman.com/kajabi and creating your account today. As soon as you've done this, I will automate a free course called Kajabi Unboxed. These are the things you need to do immediately once you unbox your Kajabi account. If you stick around at the end of the 30 days to become a paying member of Kajabi, I will grant you another course, my sales page templates. You can download these in a theme and then upload them into your Kajabi account.

The Zero to Kajabi Hero Program is designed to guide you through everything you need to know to become a Kajabi Hero. This includes creating an offer to put out to your audience and making your first sale. To construct an offer, you need to think about the actual elements of the offer, what it's composed of, and how to put it together. The offer is a summary of what your audience will get if they invest in your program. Using bonuses to overcome objections such as time, ability, and tech objections is key to constructing a successful offer. A risk reverse or satisfaction guarantee money-back guarantee can also help to overcome objections.

If you are selling a high-ticket item, you should have a well-constructed offer. If it is a low-ticket item, you don't have to put as much into the offer. Once you have pre-positioned the sale, directing people over to a landing page is all that's required. The landing page should clearly outline what the offer is and what is included.

I have created a simple offer page for my Complete Webinar Blueprint program. The page starts with the pain or problem and then lists the offer and response. The response is a call to action that directs the user to a checkout page. The checkout page is equally simple, with just a few details required to complete the purchase.

In conclusion, the Zero to Kajabi Hero Program is designed to guide you through everything you need to know to become a Kajabi Hero. By constructing a well-thought-out offer and using bonuses to overcome objections, you can make your first sale and start on the path to success.

Special Offer Announcement

Extended 30-Day Kajabi Trial

As a Kajabi Hero, I am excited to offer you an extended 30-day trial of Kajabi. This trial is over double the length of the 14-day trial available to the public. To get access, simply head over to my website at timpeakman.com/kajabi and create your account today.

Free Kajabi Unboxed Course

Once you create your Kajabi account, I will automate a free course for you called Kajabi Unboxed. This course will provide you with everything you need to do immediately once you unbox your Kajabi account.

Sales Page Templates Bonus

If you stick around at the end of the 30 days and become a paying member of Kajabi, I will grant you another course called Sales Page Templates. These templates will help you construct a well-designed sales page. You can download these in a theme and then upload them into your Kajabi account.

Affiliate Link Disclosure

I want to disclose that the link I provided is an affiliate link. This means that part of your payment will come back to me in support of this Channel at no extra cost to you.

Remember, these offers are designed to help you get the most out of Kajabi and take you from where you are today to Kajabi Hero and beyond.

Creating an Offer in Kajabi

Importance of a Well-Constructed Offer

As a Kajabi Hero, I know the importance of a well-constructed offer. Your offer is the summary of what your audience will get if they invest in your program. It's essential to construct your offer with the right elements to make it compelling and attractive to your audience.

Elements of an Offer

To construct a well-constructed offer, you need to know its elements. In his book, "100 Million Offers," Alex Hamosi goes into detail about what an offer entails. The offer is composed of x, y, and z, which are the components of your program. You can use bonuses to overcome objections such as time, ability, and tech objections. Risk reversal and guarantees are also essential components of an offer.

Overcoming Objections with Bonuses

Using bonuses is an effective way to overcome objections. You can offer bonuses that add value to your program, such as additional courses, coaching sessions, or exclusive access to a community. These bonuses can help your audience see the value in your program and overcome any objections they may have.

Risk Reversal and Guarantees

Risk reversal and guarantees are crucial components of an offer. A money-back guarantee or satisfaction guarantee can help your audience feel more confident in investing in your program. By offering a guarantee, you're showing your audience that you believe in your program and are willing to stand behind it.

When constructing your offer, keep in mind the type of program you're offering. If it's a high-ticket program, you need to have a well-constructed offer that includes all the essential elements. If it's a low-ticket program, you don't need to include as much in your offer. Make sure to pre-position the sale, and direct your audience to a landing page that clearly outlines what they can expect from your program.

Conclusion

Creating an offer in Kajabi is an essential step in making your first sale. Make sure to construct your offer with the right elements, use bonuses to overcome objections, and offer risk reversal and guarantees to make your audience feel more confident in investing in your program. With these tips, you'll be able to create a compelling offer that will attract your audience and help you achieve your business goals.

Live Offer Example

Sales Page Construction

When constructing a sales page, it is important to focus on the offer and its elements. The offer should summarize what the buyer will receive, including bonuses to overcome objections such as time, ability, and tech objections. A risk reversal or satisfaction guarantee can also be included to provide additional reassurance to the buyer. The sales page should be well-constructed, especially for high-ticket items, and can be simpler for low-ticket items. Pre-positioning the sale through videos or podcasts can also help direct potential buyers to the landing page.

Offer Checkout Process

The checkout process should be simple and straightforward. After clicking on the call-to-action button on the sales page, the buyer should be directed straight to the checkout page, not a landing page. Here, they should be asked to provide their email address and card number. The checkout page should clearly state what the buyer will receive and what they are agreeing to purchase. It is important to make sure that the logos and other elements on the page are properly spaced and sized to ensure a clean and professional appearance.

In my own experience, I have created a simple offer for a product called "The Complete Webinar Blueprint". The sales page includes a little bit about my qualifications and positioning, but ultimately focuses on the product itself and the call-to-action button. The checkout page is similarly straightforward, asking only for the buyer's email address and card number. By keeping the offer and checkout process simple and clear, potential buyers are more likely to convert into paying customers.

Designing a Low-Ticket Offer

Simplified PASTA Technique

To create an effective low-ticket offer, I recommend using the Simplified PASTA technique. This technique involves identifying the pain or problem that your audience is facing, amplifying it, sharing your story, and then offering a solution. The solution should be presented in a clear and concise manner, highlighting the benefits that the customer will receive. It's important to use bonuses to overcome any objections the customer may have, such as time, ability, or tech objections. Additionally, including a risk reversal or satisfaction guarantee can help increase conversions.

Positioning the Solution

Once you have identified the pain and presented your solution, it's important to position it in a way that is appealing to your audience. If you are promoting through video or a podcast, you can pre-position the sale and direct them to a landing page. The landing page should clearly outline what they can expect from the offer and make it easy for them to purchase. For a low-ticket offer, a simple sales page with a clear call to action is often sufficient.

As an example, I recently created a low-ticket offer called "The Complete Webinar Blueprint" using Kajabi. I started by identifying the pain point of struggling to put webinars together. I then presented the solution, which was a program that walks users through how to design, build, and launch webinars. I used a simple sales page with a textured background and a clear call to action button. By positioning the offer in this way, I was able to make it easy for customers to purchase with just a few clicks.

Remember, when designing a low-ticket offer, it's important to keep it simple and focused on the benefits for the customer. By using the Simplified PASTA technique and positioning the solution effectively, you can create an offer that is appealing to your audience and drives conversions.

Building the Offer Page

Structuring the Sales Message

The offer page is the summary of what customers will get if they invest in the program. It is important to construct the offer in a way that overcomes objections such as time, ability, and tech objections. This can be done by using bonuses and a risk reversal or satisfaction guarantee. The sales message should include the pain, problem amplifier, your story, and the transformation the customer will get.

Visual and Layout Considerations

The offer page should be well-structured and visually appealing. The layout should be simple and clean, with a clear call to action. The use of bullet points, tables, and bold text can help to highlight important information and make the page more engaging. The use of textured backgrounds and colors can also help to make the page visually appealing.

Call to Action Placement

The call to action button should be prominently displayed on the page, both above the fold and at the bottom. Each call to action button should go directly to the checkout page, not a landing page. It is important to make the checkout process as simple as possible, especially for low ticket items.

In conclusion, a well-structured and visually appealing offer page with a clear call to action can help to convert potential customers into paying members. By overcoming objections and highlighting the benefits of the program, customers will be more likely to invest in the product.

Finalizing the Offer

Checkout Page Optimization

Once you have constructed your offer, the next step is to finalize the checkout page. The checkout page is the final stage in the sales process where the customer completes the purchase. Therefore, it is essential to optimize the checkout page to ensure that the customer has a seamless experience. The following are some tips to optimize your checkout page:

• Keep the checkout page simple and straightforward
• Use clear and concise language
• Include a progress bar to indicate how far along the customer is in the checkout process
• Use trust badges to instill confidence in the customer
• Offer multiple payment options
• Provide a clear return policy

Final Design Touches

To make your offer stand out, it's crucial to add some final design touches to your sales page. Here are some tips to make your sales page visually appealing:

• Use high-quality images and videos
• Use a color scheme that matches your brand
• Use bullet points to highlight the benefits of your offer
• Use bold text to emphasize key points
• Use white space to make your sales page less cluttered
• Use a clear and easy-to-read font

By following these tips, you can optimize your checkout page and add some final design touches to your sales page, making your offer more appealing to potential customers.