Digital Agency Owner: From 6 Figures In Debt To 7 Figure Success
Nov 08, 2023Ant Hodges is a successful digital agency owner who has built multiple six and seven-figure companies. In this interview, he shares his personal journey and the challenges and opportunities of becoming a digital agency entrepreneur. Ant also gives advice and guidance to anyone thinking about starting a digital agency in the online space.
Ant's agency, HodgesNet.com, is located in Swindon and focuses mainly on Kajabi, a platform for creating and selling online courses. The agency helps clients build an audience, generate leads, and make sales. Ant's personal journey started with attending a conference by Brendan Burchard and subsequently implementing the strategies he learned from experts like Burchard, Jeff Walker, and James Wedmore. Despite trying to move away from implementation several times, Ant has found a balance between running the agency and creating online courses with integrity.
Becoming a Digital Agency Owner
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies in his space and has built a multiple six-figure company. He shares his personal story and talks about the challenges and opportunities of becoming a digital agency owner in the online space.
Hodges' agency is focused on helping experts, coaches, authors, and speakers implement what they learn from people like Brendan Burchard, Jeff Walker, James Wedmore, and Frank Kar. The agency's main focus is on Kajabi, and they help clients build an audience, generate leads, and make sales. Hodgesnet.com is known for being the go-to agency for Kajabi projects.
Hodges has tried to move away from implementation and focus on his own courses, but he found it challenging to balance running the agency and doing those courses and programs. He believes that a successful course or program will have access to best practices, a community, and the mentor. Hodges struggled to find a balance between the agency and his focus on coaching and training programs.
During the lockdown in the UK, Hodges' agency tripled its business, and he added staff and offices. Hodges stopped doing online coaching and training to focus on the agency and come back to coaching and training programs with real integrity behind them.
Hodges' agency is known for its expertise in Kajabi, and he is considered a go-to person for Kajabi projects. His agency's focus is on helping clients build an audience, generate leads, and make sales. Hodges has struggled to balance running the agency and doing his own coaching and training programs, but he believes that a successful course or program will have access to best practices, a community, and the mentor.
Interview with Ant Hodges
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies and has recently scaled his company to seven figures. In an interview, he shared his personal story and provided advice for anyone thinking of starting a digital agency.
Ant Hodges is based in Swindon and runs his agency from an office where he also hosts events. He has a team that helps him serve his clients. His agency focuses mainly on Kajabi and helps clients build an audience, generate leads, and make sales.
Ant's journey as an agency owner started in 2010 when he read a book by Brenon Bashar called "Millionaire Messenger." He attended Bashar's conference, Experts Academy, in 2012, and came back with an armful of clients. He started his agency to help experts, coaches, authors, and speakers implement what they learned from people like Brenon Bashar.
Ant's agency has tried to move away from implementation and focus on creating their own courses and programs. However, they found it challenging to balance running the agency and creating courses. Ant believes that a successful course or program should have access to best practices, a community, and a mentor.
Lockdown in the UK was a turning point for Ant's agency. They tripled their business and added staff. Ant stopped doing online coaching and training to focus on the agency. He plans to come back to coaching and training with real integrity behind their results. He wants to be a voice rather than an echo in the industry.
Ant's Background and Agency Evolution
Ant Hodges is a successful digital agency owner who has built multiple agencies in the online space. He has built a multiple six-figure company, which has even gone to seven figures recently. Ant shares his personal story and the challenges and opportunities of becoming a digital agency owner.
Ant's agency, Hodges Net, is based in Swindon, where they run events and work as a team. The agency's main focus is on Kajabi, where they help clients build an audience, generate leads, and make sales. They have become a niche and known in that community, which has resulted in a lot of referrals and collaborations.
Ant's journey began in 2010 when he picked up a book by Brendan Burchard called Millionaire Messenger. In 2012, he attended Brendan's conference, Experts Academy, and came back with an armful of clients. He started the new agency in 2012, where they focused on helping experts, coaches, authors, and speakers implement their learning from people like Brendan.
Ant has tried to move away from implementation and focus on his own courses, but he realized that a successful course or program will have access to a community and mentor. He struggled to find the balance between running the agency and focusing on his courses and programs.
During the first lockdown in the UK, Ant's agency tripled the business, and he added staff and offices. He stopped doing online coaching and training to focus on the agency. Ant wanted to come back to coaching and training with real integrity behind it. He wanted to be a voice rather than an echo for his clients.
Challenges and Opportunities for New Agency Owners
Ant Hodges, a successful digital agency owner, shares his insights on the challenges and opportunities for new agency owners. Starting a digital agency can be a daunting task, but with the right mindset and approach, new agency owners can overcome these challenges and capitalize on the opportunities available in the online space.
Challenges
Building a Client Base
One of the biggest challenges for new agency owners is building a client base. In the highly competitive digital space, it can be difficult to stand out and attract clients. Ant Hodges recommends focusing on a niche and becoming an expert in that area. This can help new agency owners differentiate themselves from their competitors and attract clients who are looking for specialized services.
Managing Cash Flow
Cash flow management is another challenge that new agency owners face. In the early stages of the business, cash flow can be unpredictable and inconsistent. This can make it difficult to pay bills and invest in the growth of the business. Ant Hodges recommends being disciplined with finances and having a plan in place for managing cash flow.
Balancing Implementation and Course Creation
New agency owners often struggle with finding the right balance between implementation and course creation. While creating courses and products can be a great way to generate passive income, it can also take away from time that could be spent on client work. Ant Hodges recommends focusing on implementation and building a successful agency before branching out into course creation.
Opportunities
Growing Demand for Digital Services
The growing demand for digital services presents a significant opportunity for new agency owners. As more businesses move online, the need for digital marketing, website development, and other digital services continues to increase. Ant Hodges recommends focusing on a niche and becoming an expert in that area to capitalize on this opportunity.
Leveraging Technology
Technology has made it easier than ever to start and run a digital agency. There are a variety of tools and platforms available that can help new agency owners streamline their processes and deliver high-quality services to clients. Ant Hodges recommends leveraging technology to improve efficiency and maximize profitability.
Building a Strong Brand
Building a strong brand is essential for success in the digital space. A strong brand can help new agency owners stand out from their competitors and attract clients who are looking for specialized services. Ant Hodges recommends investing in branding and marketing to build a strong brand and establish credibility in the industry.
In conclusion, starting a digital agency comes with its own set of challenges and opportunities. By focusing on a niche, being disciplined with finances, and leveraging technology, new agency owners can overcome these challenges and capitalize on the growing demand for digital services.
Ant's Personal Journey and Restart
Ant Hodges is a digital agency owner who has built multiple digital agencies in his space. He has built a multiple six-figure company that has even gone to seven figures recently. In an interview, he talks about the challenges and the opportunities of becoming a digital agency owner and shares his personal story.
Not so long ago, Ant had to hit the research button, and if he were doing that today, he would give himself and anyone thinking about starting a digital agency advice and guidance in this online space. Ant Hodges is the founder of Hodgesnet.com and is based in Swindon, UK.
Ant started his journey in 2010 when he picked up a book by Brenon Bashar called Millionaire Messenger. In 2012, he went over to Santa Clara to attend his conference, Experts Academy. At the time, Ant had been running his second business for a year and had started again after his first business, an advertising and branding agency, went bust.
Ant found himself wanting to get back on the horse and work with people who wanted to make a difference in the world. This is why he dovetailed with Brendan's message about becoming an expert and going out into the marketplace with coaching, training, products, digital products online.
When Ant returned from Experts Academy, he had an armful of clients because everything he taught from stage, he didn't necessarily teach implementation. This is where the new agency in 2012 started to take off because they were focused on wanting to help experts, coaches, authors, speakers implement stuff that they're learning from people like Brendan and then subsequently do a program.
Ant did various programs such as Product Launch Formula with Jeff Walker, BBD with James Wedmore, and a lot of training with Frank Kar. The communities were full of people who just wanted stuff done for them, and since that date until today, that's what the agency has been focused on.
The agency focuses mainly on Kajabi, and they don't touch ClickFunnels, Go High Level, or any other systems that you can potentially use. They have become niche and have become known in that community, and there's a lot of referral and collaboration that goes on there.
Ant's agency helps clients to build an audience, generate leads, and make sales, and it's those three things that are the prime focus of them as an agency working with clients on-going.
Ant has tried to move away from implementation and focus on his own courses because a lot of people will turn around and say if you don't start building your own dream, someone will pay you to build theirs. Ant has tried to move away from implementation about four different times but struggled personally trying to find that balance between agency and that focus.
Ant stopped doing the whole online coaching, the online training piece, to focus on the agency because he wanted to come back to the coaching and the training and the programs at some point with some real integrity behind them. They have been able to get these kinds of results for their customers and clients, and they know what's working today.
Ant has added staff and got offices, and he has tripled the business in the first lockdown. He stopped doing the whole online coaching, the online training piece, to focus on the agency because he wanted to come back to the coaching and the training and the programs at some point with some real integrity behind them.
Advice for Aspiring Digital Agency Entrepreneurs
Ant Hodges, founder of Hodgesnet.com, has built multiple successful digital agencies and has valuable advice for aspiring digital agency entrepreneurs. Here are some key takeaways from his interview:
-
Focus on implementation: Ant emphasizes the importance of implementation when it comes to digital agencies. He started his agency by helping experts, coaches, authors, and speakers implement what they learned from other experts such as Brendon Burchard, Jeff Walker, and Frank Kar. As a result, his agency has become known for its implementation expertise, which has led to a lot of referrals and collaborations within the community.
-
Niche down: Ant's agency focuses only on Kajabi, a platform for creating and selling online courses, memberships, and digital products. By specializing in one platform, his agency has become known as the go-to agency for Kajabi projects. This has helped them stand out in a crowded market and attract clients who are specifically looking for Kajabi expertise.
-
Help clients build an audience, generate leads, and make sales: According to Ant, these three things should be the prime focus of any digital agency. By helping clients build an audience, generate leads, and make sales, the agency can deliver tangible results that clients are willing to pay for.
-
Find a balance between running the agency and creating your own courses: Ant admits that he has tried to move away from implementation and focus on creating his own courses multiple times. However, he has found it challenging to balance running the agency and creating his own courses. He believes that successful courses require access to best practices, a community, and a mentor, which can be difficult to provide while running an agency. As a result, he has decided to focus on the agency for now and come back to coaching and training with more integrity and real-world results.
By following these pieces of advice, aspiring digital agency entrepreneurs can increase their chances of success in the competitive digital agency space.
Focus on Systems Implementation
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies and has grown his business to a multiple six-figure company. He shares his personal story and advice for anyone thinking of starting a digital agency in this online space.
Hodgesnet.com focuses mainly on Kajabi, a platform for building online courses, memberships, and digital products. They help clients build an audience, generate leads, and make sales. These three things are the prime focus of the agency when working with clients.
The agency's success lies in its implementation of systems. Hodges learned the importance of implementation from his mentor, Brendon Burchard. Everything that Burchard taught from stage did not necessarily include implementation. Hodges saw this as an opportunity to help experts, coaches, authors, and speakers implement the knowledge they gained from Burchard and other experts. This implementation-focused approach helped the agency take off and become successful.
Hodgesnet.com has tried to move away from implementation and focus on their own online courses and programs. However, they have found that a successful course or program will have access to best practices, a community, and the mentor. They struggled to find a balance between running the agency and focusing on their own courses and programs.
During the first lockdown in the UK, Hodgesnet.com tripled its business and added more staff. Hodges stopped doing online coaching and training to focus on the agency. He wanted to come back to coaching and training with real integrity behind it, based on the results they achieved for their clients.
The agency's niche in Kajabi has helped them become known in that community, leading to referrals and collaborations. By implementing systems and focusing on their clients' needs, Hodgesnet.com has become a successful digital agency.
Niche Specialization in Kajabi
Ant Hodges, the founder of Hodges Net, has built multiple digital agencies and has recently grown his company to seven figures. His agency specializes in helping experts, coaches, authors, and speakers implement their training and coaching products online. The agency has been focused on this niche since 2012 and has become known in the Kajabi community for its expertise in the platform.
Hodges Net only focuses on Kajabi and does not touch other systems like ClickFunnels or Go High Level. By becoming niche and known in the Kajabi community, the agency has gained a lot of referrals and collaborations. The agency's prime focus is to help clients build an audience, generate leads, and make sales. These three things are the core focus of Hodges Net's work with clients.
Ant Hodges is known as "Mr. UK Kajabi" in the Kajabi community, and he has been recognized for his expertise in the platform. Hodges Net's specialization in Kajabi has allowed the agency to focus on providing the best possible service to its clients.
Building an Audience, Generating Leads, Making Sales
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies and a multiple six-figure company. His agency is focused on helping experts, coaches, authors, and speakers implement their learnings from people like Brendan Burchard and Jeff Walker. The agency specializes in Kajabi and helps clients build an audience, generate leads, and make sales.
Hodgesnet.com has become a niche agency in the Kajabi community and is known for its expertise in the system. The agency's focus on Kajabi has led to a lot of referrals and collaboration within the community. The agency's main focus is to help clients build an audience, generate leads, and make sales. These three things are the prime focus of the agency when working with clients.
Hodges has tried to move away from implementation and focus on his own courses multiple times, but he has found it challenging to balance running the agency and doing courses and programs. He believes that successful courses or programs will have access to best practices, a community, and a mentor. Hodgesnet.com has tripled its business during the first lockdown in the UK and has added staff and offices.
In conclusion, Hodgesnet.com has become a niche agency in the Kajabi community, helping clients build an audience, generate leads, and make sales. The agency's focus on implementation has led to its success and growth during the pandemic. Hodges believes that a successful course or program should have access to best practices, a community, and a mentor.
Ant Hodges as Mr. UK Kajabi
Ant Hodges is a successful digital agency owner who has built multiple digital agencies and a multiple six-figure company, which has even gone to seven figures recently. He shares his personal story and the challenges and opportunities of becoming a digital agency owner in the online space.
Ant Hodges is the founder of Hodgesnet.com, a digital agency that focuses mainly on Kajabi. They help clients build an audience, generate leads, and make sales. The agency's prime focus is to work with clients on Kajabi projects and help them achieve their goals.
Ant Hodges is also known as Mr. UK Kajabi, a name that reflects his expertise and experience in the Kajabi community. He has been working with Kajabi since its early days and has become known for his niche expertise. He has built a reputation as a go-to person in the Kajabi community and is often referred to by others as the person to speak to about Kajabi.
Ant Hodges' agency has grown significantly over the years, and he has added staff and offices to his business. The agency's success has been attributed to its focus on Kajabi and its ability to deliver results for clients. Ant Hodges' experience and expertise have made him a valuable resource in the digital agency space, and his success has inspired many others to follow in his footsteps.
Journey from Expert's Academy to Agency Success
Ant Hodges, the founder of HodgesNet.com, has built multiple digital agencies and has achieved great success in the industry. HodgesNet.com is a digital agency that focuses on helping experts, coaches, authors, and speakers implement their learning from experts like Brendan Burchard, Jeff Walker, James Wedmore, and Frank Kern. The agency mainly focuses on Kajabi, an all-in-one platform for digital products, marketing, and sales.
HodgesNet.com has been serving clients since 2012. The agency started to take off after Ant attended the Experts Academy conference in Santa Clara in 2012. He came back with an armful of clients because everything he learned from the conference was not taught in implementation. The agency's focus is to help clients build an audience, generate leads, and make sales. These three things are the prime focus of the agency when working with clients.
The agency has tried to move away from the implementation side of things and focus on creating online courses, products, and programs. However, Ant found it challenging to balance running the agency and creating courses and programs. He struggled to find that balance between agency and focus.
During the first lockdown in the UK, the agency tripled its business. Ant added staff and moved from working remotely to employing staff in offices. He stopped doing online coaching and training to focus on the agency. He wanted to come back to coaching and training with real integrity behind it. The agency's success has been a result of its ability to get results for its clients and know what's working today. The agency wants to be a voice rather than an echo in the industry.
HodgesNet.com has become niche and known in the Kajabi community. There is a lot of referral and collaboration that goes on within the community. The agency's focus on Kajabi has allowed it to become an expert in the platform and help clients achieve success.
The Shift from Implementation to Online Courses
Ant Hodges, the founder of Hodgesnet.com, started his agency in 2012 with a focus on helping experts, coaches, authors, and speakers implement their learning from industry leaders like Brendan Burchard. Since then, his agency has been primarily focused on helping clients build an audience, generate leads, and make sales.
While Ant has tried to move away from implementation and focus on his own online courses, he has found it challenging to strike a balance between running the agency and creating successful courses that require his time and attention. He believes that a successful course or program involves providing access to best practices, a community, and the mentor.
During the lockdown period in the UK, Ant's agency tripled its business, and he added more staff and opened offices. He stopped doing online coaching and training to focus on the agency and build a strong foundation for future coaching and training programs.
Today, Hodgesnet.com is known for its expertise in Kajabi, a platform for creating and selling online courses, and for helping clients achieve their business goals through effective implementation of digital marketing strategies. The shift from implementation to online courses has been a gradual one for Ant, but he remains committed to providing value to his clients and helping them succeed in the online space.
Balancing Agency Work with Personal Projects
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies and has built a multiple six-figure company, with the company recently hitting seven figures. In an interview, Ant talks about the challenges and opportunities of becoming a digital agency owner and shares his personal story.
Ant's agency is based in Swindon, and they focus mainly on Kajabi. The agency's prime focus is to help clients build an audience, generate leads, and make sales. They have become specialized in the Kajabi community, and there is a lot of referral and collaboration that goes on within the community.
Ant has tried to move away from the implementation side of things and focus on his own courses and programs several times. However, he has found it challenging to balance running the agency and doing those courses and programs.
During the first lockdown in the UK, Ant's agency tripled the business, and he added staff to his team. He stopped doing the whole online coaching and training piece to focus on the agency. He wanted to come back to the coaching and training and the programs at some point with real integrity behind them.
Ant believes that it is essential to find a balance between running an agency and personal projects. He struggled personally trying to find that balance between the agency and his focus. However, he believes that it is possible to balance both if one is sold out and 100% present.
In summary, Ant's agency's prime focus is to help clients build an audience, generate leads, and make sales. Although he has tried to move away from the implementation side of things, he has found it challenging to balance running the agency and doing his own courses and programs. He believes that it is essential to find a balance between running an agency and personal projects.
Impact of Lockdown on Business Growth
During the lockdown period in the UK, many businesses faced challenges due to the restrictions imposed. However, for Hodges Net, a digital agency focused on Kajabi, the lockdown presented an opportunity for growth. The agency tripled its business during the first lockdown and added staff when the restrictions were lifted.
Ant Hodges, the founder of Hodges Net, had previously struggled to find a balance between running the agency and creating his own online courses and programs. However, during the lockdown, he decided to focus solely on the agency and its clients. This decision proved to be successful, as many businesses were forced to go online and seek help from digital agencies like Hodges Net.
The agency's focus on Kajabi and its niche in the community allowed for a lot of referral and collaboration, which contributed to its growth during the lockdown. Hodges Net helps clients build an audience, generate leads, and make sales, which are the prime focus of the agency.
In summary, while the lockdown presented challenges for many businesses, it also presented opportunities for growth for others, such as Hodges Net. The agency's focus on Kajabi and its ability to help clients achieve results contributed to its success during the lockdown period.
Transitioning to Team and Office Environment
Ant Hodges, the founder of Hodges Net, has built multiple digital agencies in the online space. His agency is based in Swindon, where he has an office that serves as a workspace and event venue for his team. The team focuses mainly on Kajabi, a platform for building online courses, and helps clients build an audience, generate leads, and make sales.
Hodges started his agency in 2012, after attending a conference by Brendan Burchard, called Experts Academy. He wanted to help experts, coaches, authors, and speakers implement what they learned from people like Burchard and others. He also tried to create his own courses, but found that his agency work was more fulfilling.
Despite trying to move away from implementation several times, Hodges found that balance between running his agency and creating courses was difficult. He found that successful courses and programs required him to be 100% present and sold out, which was challenging with the demands of running an agency.
During the COVID-19 lockdown, Hodges' agency tripled in size as more people needed to move their businesses online. He added staff and moved into offices, rather than working from his cabin and remote staff. Hodges stopped doing online coaching and training to focus on the agency and build integrity behind his results.
Today, Hodges' agency is known for its niche focus on Kajabi and its ability to help clients build an audience, generate leads, and make sales. The team is growing and thriving in their office space in Swindon.
Future Plans and Integrity in Coaching
Ant Hodges, the founder of Hodgesnet.com, has built multiple digital agencies over the years, including a multiple six-figure company that has now grown to seven figures. In this interview, he discusses the challenges and opportunities of becoming a digital agency owner and shares his personal story of hitting the research button not so long ago. He also provides advice and guidance for anyone thinking about starting a digital agency in this online space.
As an agency, Hodgesnet.com focuses mainly on Kajabi, a platform that helps clients build an audience, generate leads, and make sales. Their prime focus is on these three things, and they work closely with clients to ensure that they achieve their goals. They also help experts, coaches, authors, and speakers implement the strategies they learn from people like Brendon Burchard, Jeff Walker, and James Wedmore, among others.
Ant Hodges has tried to move away from implementation several times and focus on his own courses and programs. However, he found it challenging to balance running the agency and doing those courses and programs. He believes that successful courses and programs require access to best practices, a community, and a mentor. As a result, he decided to focus on the agency for a while and come back to coaching and training with real integrity behind it.
Lockdown was a turning point for Hodgesnet.com, as many people needed to go online and seek help. The agency tripled its business during the first lockdown and added staff when they came out of lockdowns. They now have offices and employed staff, and Ant Hodges is ready to come back to coaching and training with a clear voice rather than being an echo of other people out there doing their courses.
Learn How to Earn Your First $1,000 of Online Revenue
Simply enter your best email address andĀ you will be taken directly to the workshop.
When you signup, we'll be sending you weekly emails with additional free content